Sample Training Survey

Over the past decade, the use of online methods for market research has skyrocketed.  Due to ever-increasing technological advances, it has become possible for do-it-yourself researchers to design, conduct and analyze their own surveys for literally a fraction of the cost and time it would have taken in the past. 

But are there any drawbacks compared to traditional methods (such as mail, telephone and personal interviewing)?  Today I'll provide a list of several main advantages and... Continue Reading »

The times, they are a changin’ said Bob Dylan. They are indeed changing the face of marketing research. There was a day when a segmentation study could take a month or more to complete and easily cost a significant amount. Then the internet and the do-it-yourself (DIY) movement arrived. Long a fixture in the automotive and home improvement markets, the DIY mentality has landed in the lap of marketing research.

Should we defend against it or embrace it?

One factor being driven by the DIY movement,...Continue Reading »

There is a fine ethical line between selling and research. This line was blurred regularly during the heyday of telephone sampling, and has become less of a concern with the advent of online survey technology and community panels. However, I can easily see, while wearing my marketing hat, how data can be used to help shape the sales conversation.

Let’s start the conversation by saying that when we request personal contact information (name, email, phone, etc.) as part of a survey, we should clear... Continue Reading »

Your sales team faces the challenge of convincing potential customers to purchase your product or service. To pique the interest of busy corporate buyers, sales representatives must deliver powerful value propositions that show the tangible results customers can achieve if they buy from you.

Although value propositions are vital to opening up sales discussions, many companies fail to conduct customer surveys and use the resulting data to develop strong messaging.

Read the value proposition...Continue Reading »

Although most companies enjoy a unique culture, the drivers of employee satisfaction – satisfiers and dissatisfiers – are relatively constant from industry to indstry and company to company. The problems within an organization will generally fall within standard topics. Only the results will dffer, which is just another way of saying whenever people are involved, the same issues will crop up.  Standard survey topics for employee satisfaction include:

• pay • benefits • job satisfaction • job...

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There is a wealth of best practices we should all keep in mind with creating and designing questionnaires. But sometimes, we forget a few while writing satisfaction survey questions. Here are seven common survey mistakes that apply to training evaluation forms, employee engagement surveys, customer questionnaires and most other types of feedback collection.

Poor Planning and Unrealistic Expectations
Before you even begin to write survey questions, it's critical you have a clear direction. Ask...Continue Reading »

Employee training programs can be quite expensive. From paying for someone to lead training workshops and activities to paying for your employees' time, it's important to track the program's success. While you may not be able to understand the full value of your employee training program until your recently trained workers begin handling their job responsibilities, you can take an early step to measuring your program's effectiveness with a training survey.

Collecting Feedback Early
It's important...Continue Reading »

When is an employee most likely to be most honest? When their opinions will carry no consequences for their everyday routines – when they are departing their current position. While we regularly discuss conducting employee satisfaction surveys, it's equally important to gather feedback from your employees who are moving on to a different company or line of work.

In an increasingly competitive job market, it's important to understand what motivates an employee to leave their current position. With...Continue Reading »

We've talked about academic surveys to improve curriculums but haven't given as much attention to understanding teacher needs. In a world where education budget cuts are a harsh reality, finding out what your school can do to provide better resources and growth opportunities for teachers is essential to maintaining a productive educational environment as well as employee retention.

Discover What Your Teachers Need to Learn
Most teachers begin their work in the classroom immediately after college,...Continue Reading »

Recently, we have discussed using a variety of employee survey questions to gauge a number of factors in the workplace: how employees feel about training programs, how employees feel in the day-to-day work environment and how departing employees feel. As you search for strong data collection solutions for your employee surveying needs, there is another type of HR survey research that can help your business: employee committment surveys.

In an effort to measure how dedicated your workers are...Continue Reading »