by January 7, 2013
While we highlight the most popular posts from a given month in our
newsletter, one of my favorite activities is to look back and see
what posts were the most popular overall each year. Keeping with
tradition, here's a look back across the 20 most popular posts of
2012! Customer Loyalty Month: 25...read more
by September 25, 2012
Measuring influence is a common practice in both consumer and B2B
marketing research. Understanding the dynamics of the purchase
process is critical to both effective messaging as well as the
overall design of your sales programs. With that said from the
perspective of questionnaire creation there...read more
by May 3, 2012
Last Friday, National Tell a Story Day, inspired this month's
Throwback Thrusday because survey reports and analysis is just
that: Telling a Good (Compelling) Story. Whenever you tell a story,
you have to start by setting the stage. The same is true with
research reports whether you're working on...read more
by March 19, 2012
In the last blog on Level 1 Evalations, we looked at different
scales that can be used in creating a survey. Here let us consider
some of the characteristics the items on the scales need to have so
that the respondents can answer the survey effectively. “Items”
means the “questions” or “statements”...read more
by December 28, 2011
Last week I shared my favorite feedback management blog posts that
fell outside the Top 25 Most Popular Posts of 2011. After crunching
the analysis for most read articles, most shared and clicked posts,
I've narrowed down our 476+ posts to just the Top 25.Please share
your thoughts below on any...read more
by November 10, 2011
On occasion I get out of the cage and get involved with some good
old-fashioned training. In this case, the class was an essentials
course for business analysis. BA work is less about crunching
numbers and more about supporting the success of enterprise-level
projects. Not all business analysis work...read more
by October 27, 2011
I recently came across a blog that suggested marketing was an area
where a practitioner could be self-taught and be quite successful.
In fact the author posits that self-taught marketers can actually
be better than classically-educated marketers. The same line of
reasoning can be applied to those in...read more
by August 2, 2011
Anyone who stops learning is old, whether at twenty or eighty.
Anyone who keeps learning stays young. ~ Henry Ford Education is
lifelong process! Just because we are finished with school doesn’t
mean the learning stops. No matter our profession, many of us have
to complete Continuing Education Units...read more
by August 1, 2011
When is a survey like a test? The answer to that question lies in
your overall intentions for collecting data. Typical marketing
surveys can look very much like the tests used in school – both
have multiple questions and numerous categories for each question.
With this in mind, the Cvent online...read more
by July 25, 2011
Proving to be a relational online survey provider, Cvent continues
to further itself from basic survey providers by adding additional
features over the weekend. Thanks to the development of the new
Address Book Sampling, survey author’s can now conduct an advanced
search based on a contact’s last...read more
