Sample Training Survey

Last week I shared my favorite feedback management blog posts that fell outside the Top 25 Most Popular Posts of 2011. After crunching the analysis for most read articles, most shared and clicked posts, I've narrowed down our 476+ posts to just the Top 25.

Please share your thoughts below on any feedback management or survey design and analysis topics you'd like to see covered in 2012!

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5 Steps for Including Social Media in your Survey Strategy
Everyday, clients tweet, share and like surveys. As long...Continue Reading »

On occasion I get out of the cage and get involved with some good old-fashioned training. In this case, the class was an essentials course for business analysis. BA work is less about crunching numbers and more about supporting the success of enterprise-level projects. Not all business analysis work is specific to IT, but there is significant overlap as the business analyst serves as a bridge between the technical and business users.

One of the primary tasks associated with the business analyst...Continue Reading »

I recently came across a blog that suggested marketing was an area where a practitioner could be self-taught and be quite successful. In fact the author posits that self-taught marketers can actually be better than classically-educated marketers. The same line of reasoning can be applied to those in marketing research.

What’s my take on this discussion? Well in full-disclosure I am a classically-educated marketer and researcher. However, I believe that if you are motivated, and willing to do the...Continue Reading »

Education is lifelong process! Just because we are finished with school doesn’t mean the learning stops. No matter our profession, many of us have to complete Continuing Education Units (CEUs) or Continuing Medical Education (CMEs) in order to maintain our licenses and continue to practice in our fields. In some instances, organizations need to test their employees’ policy or...Continue Reading »

When is a survey like a test? The answer to that question lies in your overall intentions for collecting data. Typical marketing surveys can look very much like the tests used in school – both have multiple questions and numerous categories for each question. With this in mind, the Cvent online survey tool can be used to create an assessment (modern parlance for a test of your knowledge).

Assessments can be used to test a respondent’s domain-specific knowledge either before, during or after a... Continue Reading »

Proving to be a relational online survey provider, Cvent continues to further itself from basic survey providers by adding additional features over the weekend. Thanks to the development of the new Address Book Sampling, survey author’s can now conduct an advanced search based on a contact’s last action.

One of the greatest benefits of being able to take a sample from your survey panel or contact database is avoiding survey fatigue, which results from over-surveying respondents. Sending multiple...Continue Reading »

Tonight's a big night for our technology team. Around 9pm tonight, Cvent will be unavailable as the team works to successfully bring months of coding and testing of new features live to customer web survey, event management and Supplier Network accounts. Cvent should be back up and running on or before 4am ET Saturday, July 23. We apologize for any inconvenience this may cause. While we'll be highlighting some of them in the coming weeks, here's a sneak peek at what you can expect after...Continue Reading »

So how’s business? A common question heard everyday around the globe. The perceived state and the actual state of business conditions faced by a company or industry are key drivers to future business purchases. As such, they have the potential for significant impact on near to mid-term sales and profitability. Measuring these perceptions is just as relevant to B2B market research as it is consumer market research. As survey authors, we are regularly tasked with capturing this data, which is...Continue Reading »

Over the past decade, the use of online methods for market research has skyrocketed.  Due to ever-increasing technological advances, it has become possible for do-it-yourself researchers to design, conduct and analyze their own surveys for literally a fraction of the cost and time it would have taken in the past. 

But are there any drawbacks compared to traditional methods (such as mail, telephone and personal interviewing)?  Today I'll provide a list of several main advantages and... Continue Reading »

The times, they are a changin’ said Bob Dylan. They are indeed changing the face of marketing research. There was a day when a segmentation study could take a month or more to complete and easily cost a significant amount. Then the internet and the do-it-yourself (DIY) movement arrived. Long a fixture in the automotive and home improvement markets, the DIY mentality has landed in the lap of marketing research.

Should we defend against it or embrace it?

One factor being driven by the DIY movement,...Continue Reading »