by June 5, 2013
As I have mentioned before randomness can be a very useful tool in
survey research. Online survey platforms such as Cvent allow the
survey designer to add a level of randomness to the question design
process including: Randomize categories within a question to
prevent order bias (there is an...read more
by May 7, 2013
In a previous post I discussed the basics for conducting online
advertising testing. With the advent of online survey platforms the
ability to test various advertising messages and formats is easier
than ever. Gone are the days of renting large rooms and embedding
ads in mock programs. The current...read more
by April 11, 2013
There was a day not long ago that advertising testing involved
sitting large numbers of people in a room and showing them ads
embedded in pilot television shows with a pre-exposure survey and a
post-test assessment following the programming and ad exposure. My
how things have changed! With the...read more
by March 14, 2013
As winter winds its way down and spring looms on the horizon, I was
reminded recently of a sampling technique used in the old days that
has taken on a new spin. It used to be called snowball sampling.
Just as a snowball gets bigger as it rolls down the hill, this form
of sampling builds up the...read more
by February 20, 2013
Measuring customer loyalty and satisfaction is a primary task for
both consumer and B2B market research professionals. Today’s
question is a matter of time as in a snapshot (one period in time)
or a trend (measurements over a period of time.) Should
satisfaction, awareness or other measures be...read more
by January 7, 2013
While we highlight the most popular posts from a given month in our
newsletter, one of my favorite activities is to look back and see
what posts were the most popular overall each year. Keeping with
tradition, here's a look back across the 20 most popular posts of
2012! Customer Loyalty Month: 25...read more
by December 3, 2012
The question that lies in the back of any researcher’s mind centers
on what degree is their sample a reasonable measure of the
population of interest? All aspects of the survey project can be
spot on, but if the respondents do not form a representative sample
then all bets are off for the quality of...read more
by November 28, 2012
The rise of online polls and surveys has lead many market
researchers to create their own online panels. The reasons behind
this trend are many, but namely include the lower cost of sample
and the relative ease of deploying a project, especially in terms
of time needed to fill the quota. Online...read more
by October 18, 2012
The joy of the Internet, amongst many, is that it has made the job
of being a market researcher just a bit easier. It has also
complicated many aspects of our daily lives - but that is a tale
for another day. Here’s an example: I have been tasked with
creating a survey to measure attitudes of...read more
by October 9, 2012
Yes my friends we have entered the political silly season. With a
month til the US presidential elections more money will be spent on
advertising and on public opinion polls than any other time of the
four-year political cycle. It is a good time to be in advertising
or research. It is a sure bet...read more
