by April 11, 2013
There was a day not long ago that advertising testing involved
sitting large numbers of people in a room and showing them ads
embedded in pilot television shows with a pre-exposure survey and a
post-test assessment following the programming and ad exposure. My
how things have changed! With the...read more
by December 21, 2012
For many larger companies, non-profits and governmental
organizations the need for market research is thoroughly
understood, valued and budgeted for. Marketers and strategists
within these entities realize that market-driven consumer insights
are essential to maintaining or expanding their position...read more
by October 18, 2012
The joy of the Internet, amongst many, is that it has made the job
of being a market researcher just a bit easier. It has also
complicated many aspects of our daily lives - but that is a tale
for another day. Here’s an example: I have been tasked with
creating a survey to measure attitudes of...read more
by October 9, 2012
Yes my friends we have entered the political silly season. With a
month til the US presidential elections more money will be spent on
advertising and on public opinion polls than any other time of the
four-year political cycle. It is a good time to be in advertising
or research. It is a sure bet...read more
by September 18, 2012
Come one, come all may be a useful approach for some, but in
today’s world of online market research it is wasteful. How do we
assure we get data from the key groups we want to reach? That’s a
simple answer we use quotas.Quotas are method of limiting who
responds to the survey (or portions of it)...read more
by July 6, 2012
What are your intentions? In today’s fast paced world it is all too
easy to fall into the trap of marching forward without taking time
to consider the direction we need to go. Market researchers are
certainly not immune to the “hurry up and get it done yesterday”
demands of the market. I am not sure...read more
by July 3, 2012
Survey data analysis has been known to generate table after table
of output. If you follow the approach of “run everything to find
anything” the volume of output increases exponentially. It’s times
like these, especially if you are developing a report for senior
management consumption, that the...read more
by May 17, 2012
Do early responders look different from later responders? This is a
question we need to ask when conducting market research analysis.
In my experience early responders tend to be somewhat more
favorable to the cause under study, but the percentages generally
do not change significantly as subsequent...read more
by May 3, 2012
Last Friday, National Tell a Story Day, inspired this month's
Throwback Thrusday because survey reports and analysis is just
that: Telling a Good (Compelling) Story. Whenever you tell a story,
you have to start by setting the stage. The same is true with
research reports whether you're working on...read more
by April 10, 2012
Time is one of the many resources we can never recoup. With that in
mind, it makes sense that we hold our survey respondent’s time in
the utmost priority. This level of respect is often pushed when
trying to garner completed responses for your latest survey
project. If you are a member of any survey...read more
