Measuring changes over time - tracking surveys part 2

Following up from the previous post – tracking studies can be used to measure the brand consideration funnel (unaided awareness to likelihood to recommend); product or service satisfaction; new customer characteristics; or any other combination of variables that management needs to see trends over...read more

Many versus The One

Should you be looking at multiple channels for your research efforts? Single deployment channels such as online, paper, phone or mobile may no longer get you the quantity and quality of responses you need. A working definition of multi-channel research involves using two or more deployment...read more

Top 15 Blog Posts of 2013

I can’t believe 2013 is almost over! There are so many great blogs that we’ve posted over the past 12 months, that I wanted to keep up with tradition and give all of our readers a recap of the most popular blog posts of 2013! Enjoy! Samples at Random Sometimes being random is exactly what your...read more

Running Out of Time

The sands of time are running low or so they say. When it comes to time we as consumer and B2B market researchers are being asked to do more with less. This must be the new normal. However, do you spend much time thinking about our respondents and the time commitment we ask of them? I would hope...read more

Q and A is Every Researcher's Job

Incentivized panels are a fact of life for consumer and B2B market researchers. As we look for new and innovative ways to meet our sampling needs many of us have turned to panels to fill our project goals. The majority of these panels incent their members for response. Research bodies such as ESOMAR...read more

Keep an Eye on Response Rates

How well did we do? This is a common question in B2B and consumer marketing research circles. However, to answer it we need to know which is the metric that matters. In this case survey response is in question. Our brethren in database and direct marketing are intimately familiar with the concepts...read more

Ad Testing 101

There was a day not long ago that advertising testing involved sitting large numbers of people in a room and showing them ads embedded in pilot television shows with a pre-exposure survey and a post-test assessment following the programming and ad exposure. My how things have changed! With the...read more

It's Never Too Late to Start an MR Program

For many larger companies, non-profits and governmental organizations the need for market research is thoroughly understood, valued and budgeted for. Marketers and strategists within these entities realize that market-driven consumer insights are essential to maintaining or expanding their position...read more

Using secondary data

The joy of the Internet, amongst many, is that it has made the job of being a market researcher just a bit easier. It has also complicated many aspects of our daily lives - but that is a tale for another day. Here’s an example: I have been tasked with creating a survey to measure attitudes of...read more

Measuring your confidence

Yes my friends we have entered the political silly season. With a month til the US presidential elections more money will be spent on advertising and on public opinion polls than any other time of the four-year political cycle. It is a good time to be in advertising or research. It is a sure bet...read more
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