Top 15 Blog Posts of 2013

I can’t believe 2013 is almost over! There are so many great blogs that we’ve posted over the past 12 months, that I wanted to keep up with tradition and give all of our readers a recap of the most popular blog posts of 2013! Enjoy! Samples at Random Sometimes being random is exactly what your...read more

Surveying Decision Makers

Not all members of the community have equal value. I mean no prejudice with that statement, but at certain times, especially in the B2B marketing research space, our focus is on surveying decision makers. Individual contributors and those with influence on key purchase decisions are important, but...read more

Heard It On The X(tab)

There are a few go to techniques that we use for survey data analysis. The primary tool used for analyzing survey data is the crosstab. There are fancier multivariate techniques, and those have their place, but for everyday use the crosstab is the preferred method for analyzing nominal and ordinal...read more

20 Most Popular Posts of 2012

While we highlight the most popular posts from a given month in our newsletter, one of my favorite activities is to look back and see what posts were the most popular overall each year. Keeping with tradition, here's a look back across the 20 most popular posts of 2012!   Customer Loyalty Month: 25...read more

Where's Your Skeptic's Hat? Analytics Needs Customer Feedback Mechanisms

Recently, I came across a very interesting article in New York Times, How Company Learns Your Secrets.  In this article, the author Charles Duhigg describes the application of analytics and behavioral science to large retailers’ marketing efforts. The real fascinating part of the article was the...read more

Revisited: The 6 Steps of the Market Research Process

A few years ago, I wrote a post titled, Market Research Process: 6 Steps to Project Success. It's one of those posts that is constantly one of the most viewed posts on the blog. Because it's one of the most popular posts of all time, I think it's time to give it a refresh. So for our first Throwback...read more

Profiling New Panelists

The first survey a prospective panelist will see is their profile survey. An argument can be made that the profile survey is the most important survey a panelist will engage in. Why? As the starting point in the relationship, the profile survey gives us the opportunity to get to know the panelist...read more

Whom to Invite to the Party?

Panels represent opinions waiting to be shared. The question of the day is who do we want to invite to the party? If your goal for 2012 is to create, manage and leverage a survey panel then careful thought needs to be given to deciding whose opinions are worth surveying. If you are involved in sales...read more

When it Comes to Rankings, What's Best?

What is best in life? Indeed a question that we could ponder for a long time. However, in the context of an employee satisfaction or brand awareness survey, time is a constraint. There are a few options survey authors can employ when required to assess respondent viewpoints on what is best. First,...read more

Research to Debunk Myths: The MythBusters Edition

I have often said the purpose of marketing research is to quantify the gut feeling. Having daughters who are decidedly into MythBusters has led me to renew my call for use of research as a means of debunking or confirming commonly held beliefs. A recent article in July issue of Quirk’s by Joe...read more
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