by March 14, 2013
As winter winds its way down and spring looms on the horizon, I was
reminded recently of a sampling technique used in the old days that
has taken on a new spin. It used to be called snowball sampling.
Just as a snowball gets bigger as it rolls down the hill, this form
of sampling builds up the...read more
by February 1, 2013
One the primary purposes of marketing research (both for consumer
and B2B market research) is to mitigate risk. Often I am asked what
I do for a living and invariably my response is I quantify
executives gut feelings. This is exactly where market research as a
function needs to be. When we bring our...read more
by December 3, 2012
The question that lies in the back of any researcher’s mind centers
on what degree is their sample a reasonable measure of the
population of interest? All aspects of the survey project can be
spot on, but if the respondents do not form a representative sample
then all bets are off for the quality of...read more
by October 15, 2012
At one point we all learned our ABCs. With the pace of change
currently increasing in the marketing research world we are now in
need of a refresher. In this case the A and B refer to the concept
of A/B testing and the C is the outcome of that test, better known
as the Champion. A/B testing has long...read more
by August 7, 2012
Whether your focus is B2B market research or consumer insights the
odds are high that you will need to compare data from survey to
that of another. This might take the form analyzing various survey
waves measuring brand awareness, customer satisfaction or customer
retention. We might also need to...read more
by April 24, 2012
Is social media a viable option for promoting your survey? The
growth of social media platforms certainly is enough alone to make
you stop and take a look. Facebook has in excess of 840 million
subscribers globally and Twitter has approximately 130 million.
LinkedIn has over 150 million subscribers...read more
by February 3, 2012
In the movie Spinal Tap one of the characters goes to say that he
likes to turn his guitar up to 11. There is nothing magical about
11 in the mundane sense, but it certainly does have application in
the realm of marketing research and specifically in attitudinal
measurement. The scales survey...read more
by January 25, 2012
The survey is one of the most important means of collecting data.
The advantage is that it can be given to a large sample that may
ensure a reasonable rate of return. However, the survey has
disadvantage—it may not yield the finer details for what you are
seeking data. For example, you have designed...read more
by December 28, 2011
Last week I shared my favorite feedback management blog posts that
fell outside the Top 25 Most Popular Posts of 2011. After crunching
the analysis for most read articles, most shared and clicked posts,
I've narrowed down our 476+ posts to just the Top 25.Please share
your thoughts below on any...read more
by December 20, 2011
Have you ever wondered where your online sample actually comes
from? After reading a recent article in Quirk’s I am asking that
same question. Perhaps in my naiveté I thought pre-profiled
panelists were selected according to a determined set of criteria
thus forming a sample that will be invited to...read more
