Running Out of Time

The sands of time are running low or so they say. When it comes to time we as consumer and B2B market researchers are being asked to do more with less. This must be the new normal. However, do you spend much time thinking about our respondents and the time commitment we ask of them? I would hope...read more

Q and A is Every Researcher's Job

Incentivized panels are a fact of life for consumer and B2B market researchers. As we look for new and innovative ways to meet our sampling needs many of us have turned to panels to fill our project goals. The majority of these panels incent their members for response. Research bodies such as ESOMAR...read more

Using Invitation Forwarding to Grow Your Responses

As winter winds its way down and spring looms on the horizon, I was reminded recently of a sampling technique used in the old days that has taken on a new spin. It used to be called snowball sampling. Just as a snowball gets bigger as it rolls down the hill, this form of sampling builds up the...read more

Charting a New Direction with Research

One the primary purposes of marketing research (both for consumer and B2B market research) is to mitigate risk. Often I am asked what I do for a living and invariably my response is I quantify executives gut feelings. This is exactly where market research as a function needs to be. When we bring our...read more

How representative is my sample?

The question that lies in the back of any researcher’s mind centers on what degree is their sample a reasonable measure of the population of interest? All aspects of the survey project can be spot on, but if the respondents do not form a representative sample then all bets are off for the quality of...read more

Testing Using the ABCs

At one point we all learned our ABCs. With the pace of change currently increasing in the marketing research world we are now in need of a refresher. In this case the A and B refer to the concept of A/B testing and the C is the outcome of that test, better known as the Champion. A/B testing has long...read more

Is it Signifcant?

Whether your focus is B2B market research or consumer insights the odds are high that you will need to compare data from survey to that of another. This might take the form analyzing various survey waves measuring brand awareness, customer satisfaction or customer retention. We might also need to...read more

Survey Media: A Viable Option for Promoting a Survey?

Is social media a viable option for promoting your survey? The growth of social media platforms certainly is enough alone to make you stop and take a look. Facebook has in excess of 840 million subscribers globally and Twitter has approximately 130 million. LinkedIn has over 150 million subscribers...read more

Survey Scales: Turning the Volume Up to 11

In the movie Spinal Tap one of the characters goes to say that he likes to turn his guitar up to 11. There is nothing magical about 11 in the mundane sense, but it certainly does have application in the realm of marketing research and specifically in attitudinal measurement. The scales survey...read more

Imporance of Qualitative Feedback

The survey is one of the most important means of collecting data. The advantage is that it can be given to a large sample that may ensure a reasonable rate of return. However, the survey has disadvantage—it may not yield the finer details for what you are seeking data. For example, you have designed...read more
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