by May 6, 2013
What makes a community? Well certainly it is a collection of unique
individuals who call a single place home. It is also a place where
businesses hang their shingle. Collectively the residents and
businesses work together and if all goes well the community can
thrive. However, there is something...read more
by April 18, 2013
Not all surveys will be applicable to all potential respondents.
Targeting our survey efforts to those most likely to respond will
increase our engagement levels and in theory provide a more
interesting experience. How do we know who is most likely to
respond? This is a question for the ages, but in...read more
by April 11, 2013
There was a day not long ago that advertising testing involved
sitting large numbers of people in a room and showing them ads
embedded in pilot television shows with a pre-exposure survey and a
post-test assessment following the programming and ad exposure. My
how things have changed! With the...read more
by April 1, 2013
What is statistical significance anyway? The core of our survey
data analysis should be directed toward generating consumer
insights that are both meaningful and actionable. In order to
achieve this joint goal we have to keep our eye on significance,
both statistical and managerial.Previously we...read more
by February 19, 2013
Are questions with dichotomous answers the best use of our online
survey design? Answering this question is not as simple as saying
Yes or No. Dichotomous questions (those with two response options)
may be simple to answer, however they leave one key component
behind. Variance allows us to dive more...read more
by January 7, 2013
While we highlight the most popular posts from a given month in our
newsletter, one of my favorite activities is to look back and see
what posts were the most popular overall each year. Keeping with
tradition, here's a look back across the 20 most popular posts of
2012! Customer Loyalty Month: 25...read more
by December 6, 2012
How much do you know about your customers? I mean do you really
know them? At the heart of consumer market research lays a wealth
of attitude data that is seldom tapped into. Leading marketers have
taken the time to delve into this pool because they realize that
attitudes precede behavior. How we...read more
by November 28, 2012
Optimism, or lack thereof, is a key driver to both current and
future spending. Practitioners in both consumer and B2B market
research have known this for some time. There are numerous ongoing
tracking studies which measure consumer sentiment and/or sentiment
amongst purchase managers. Both have...read more
by October 26, 2012
The who, the what, the how, the why and the when. Let’s take a look
at “the when” for establishing a timeframe for measuring customer
satisfaction. Companies, organizations and governmental entities
invest heavily in attempting to understand the drivers underlying
customer satisfaction and...read more
by October 18, 2012
The joy of the Internet, amongst many, is that it has made the job
of being a market researcher just a bit easier. It has also
complicated many aspects of our daily lives - but that is a tale
for another day. Here’s an example: I have been tasked with
creating a survey to measure attitudes of...read more
