Measuring customer loyalty and satisfaction is a primary task for both consumer and B2B market research professionals. Today’s question is a matter of time as in a snapshot (one period in time) or a trend (measurements over a period of time.) Should satisfaction, awareness or other measures be...read more

While we highlight the most popular posts from a given month in our newsletter, one of my favorite activities is to look back and see what posts were the most popular overall each year. Keeping with tradition, here's a look back across the 20 most popular posts of 2012!   Customer Loyalty Month: 25...read more

For many larger companies, non-profits and governmental organizations the need for market research is thoroughly understood, valued and budgeted for. Marketers and strategists within these entities realize that market-driven consumer insights are essential to maintaining or expanding their position...read more

Panels represent opinions waiting to be shared. The question of the day is who do we want to invite to the party? If your goal for 2012 is to create, manage and leverage a survey panel then careful thought needs to be given to deciding whose opinions are worth surveying. If you are involved in sales...read more

I have accepted the bold challenge of teaching an introductory marketing research course. As I have prepped for the course over the last few weeks, I have taken the time to reflect upon what first drew me into the fray. A rare convergence of events took place during that winter quarter in 1983. The...read more

The sad truth is many satisfaction surveys are a waste of time. At best, they provide lip service to a best-practice ideal and at worst they provide misleading data that could lead your business astray. Make sure you flush these five main culprits out of the shadows on your quest for happy customers...read more

More and more often marketing researchers are asked to turn projects around in shorter time frames and for less cost. This is a trend that is here to stay. So, as purveyors of quality research, what do we do to meet these increasing demands? Well adding staff and budget are not likely answers. One...read more

If you play a roll in events at your organization, you know how much work goes in to putting on a successful event - from conference to seminar to breakfast. You also know that people expect this year's event to blow away last years event, and next year's event to blow away this year's event. It's a...read more

There is a wealth of best practices we should all keep in mind with creating and designing questionnaires. But sometimes, we forget a few while writing satisfaction survey questions. Here are seven common survey mistakes that apply to training evaluation forms, employee engagement surveys, customer...read more

As more organizations deal with employees misusing their time by surfing the Internet and spending time on social media sites during the work day, it's crucial to make sure you are giving employees challenging work that motivates them to commit all of their 9 - 5 time to your company. An employee...read more