by February 20, 2013
Measuring customer loyalty and satisfaction is a primary task for
both consumer and B2B market research professionals. Today’s
question is a matter of time as in a snapshot (one period in time)
or a trend (measurements over a period of time.) Should
satisfaction, awareness or other measures be...read more
by January 7, 2013
While we highlight the most popular posts from a given month in our
newsletter, one of my favorite activities is to look back and see
what posts were the most popular overall each year. Keeping with
tradition, here's a look back across the 20 most popular posts of
2012! Customer Loyalty Month: 25...read more
by May 20, 2011
The sad truth is many satisfaction surveys are a waste of time. At
best, they provide lip service to a best-practice ideal and at
worst they provide misleading data that could lead your business
astray. Make sure you flush these five main culprits out of the
shadows on your quest for happy customers...read more
by May 19, 2010
If you play a roll in events at your organization, you know how
much work goes in to putting on a successful event - from
conference to seminar to breakfast. You also know that people
expect this year's event to blow away last years event, and next
year's event to blow away this year's event. It's a...read more
by April 28, 2010
There is a wealth of best practices we should all keep in mind with
creating and designing questionnaires. But sometimes, we forget a
few while writing satisfaction survey questions. Here are seven
common survey mistakes that apply to training evaluation forms,
employee engagement surveys, customer...read more
by April 15, 2010
Most types of survey making software allow the survey creator to
choose which questions must be answered. If you're new to the world
of creating employee questionnaires to measure how your workers
feel about the workplace, you may be unsure of which responses are
the most essential to your results....read more
by April 2, 2010
Sometimes, we might not realize how important employee satisfaction
is. However, a work environment where employees are unhappy, can
turn into a hostile and uncomfortable work area. Therefore,
it is important to measure employee satisfaction on a regular
basis.Once you make the decision to conduct...read more
by March 31, 2010
From small businesses to major corporate headquarters, most offices
rely on a team of employees to handle administrative duties such as
answering phones, making copies, arranging travel schedules and a
variety of other daily responsibilities. These are some of the most
important members of the...read more
by March 9, 2010
Contact management filtering and the use of advanced filters to
reach certain contacts and contact groups when sending out your
survey are critical. Filtering is just as essential when you
analyze survey reports.Let's consider a technology company with
over 200 employees as an example. The company...read more
by March 9, 2010
Looking for an even easier method to gauge how well your
organization is performing? With survey scoring, you can assign
numerical responses to each answer to deliver an accurate picture
of customer satisfaction.For this customer satisfaction example, we
will consider an athletic facility conducting...read more
