Time is an Element Worth Considering

Measuring customer loyalty and satisfaction is a primary task for both consumer and B2B market research professionals. Today’s question is a matter of time as in a snapshot (one period in time) or a trend (measurements over a period of time.) Should satisfaction, awareness or other measures be...read more

20 Most Popular Posts of 2012

While we highlight the most popular posts from a given month in our newsletter, one of my favorite activities is to look back and see what posts were the most popular overall each year. Keeping with tradition, here's a look back across the 20 most popular posts of 2012!   Customer Loyalty Month: 25...read more

5 Reasons Customer Satisfaction Surveys Stink

The sad truth is many satisfaction surveys are a waste of time. At best, they provide lip service to a best-practice ideal and at worst they provide misleading data that could lead your business astray. Make sure you flush these five main culprits out of the shadows on your quest for happy customers...read more

5 Ways to Boost Post-Event Survey Responses

If you play a roll in events at your organization, you know how much work goes in to putting on a successful event - from conference to seminar to breakfast. You also know that people expect this year's event to blow away last years event, and next year's event to blow away this year's event. It's a...read more

7 Survey Don'ts for Collecting Feedback

There is a wealth of best practices we should all keep in mind with creating and designing questionnaires. But sometimes, we forget a few while writing satisfaction survey questions. Here are seven common survey mistakes that apply to training evaluation forms, employee engagement surveys, customer...read more

Requiring Questions in Employee Surveys

Most types of survey making software allow the survey creator to choose which questions must be answered. If you're new to the world of creating employee questionnaires to measure how your workers feel about the workplace, you may be unsure of which responses are the most essential to your results....read more

Sample Staff Satisfaction Survey Questions

Sometimes, we might not realize how important employee satisfaction is. However, a work environment where employees are unhappy, can turn into a hostile and uncomfortable work area.  Therefore, it is important to measure employee satisfaction on a regular basis.Once you make the decision to conduct...read more

Everyone Matters in Employee Surveys

From small businesses to major corporate headquarters, most offices rely on a team of employees to handle administrative duties such as answering phones, making copies, arranging travel schedules and a variety of other daily responsibilities. These are some of the most important members of the...read more

Survey Report Filtering - What Will You Uncover?

Contact management filtering and the use of advanced filters to reach certain contacts and contact groups when sending out your survey are critical. Filtering is just as essential when you analyze survey reports.Let's consider a technology company with over 200 employees as an example. The company...read more

Easy Reporting - Scoring Your Surveys

Looking for an even easier method to gauge how well your organization is performing? With survey scoring, you can assign numerical responses to each answer to deliver an accurate picture of customer satisfaction.For this customer satisfaction example, we will consider an athletic facility conducting...read more
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