Top 15 Blog Posts of 2013

I can’t believe 2013 is almost over! There are so many great blogs that we’ve posted over the past 12 months, that I wanted to keep up with tradition and give all of our readers a recap of the most popular blog posts of 2013! Enjoy! Samples at Random Sometimes being random is exactly what your...read more

Using Surveys to Support PPC Efforts

Social media and big data are all the rage, but survey research should not be left out of the market intelligence mix. A perfect example is the use of surveys to compliment Google AdWords to develop a refined list of search terms for use in pay per click (PPC) advertising and search engine...read more

Using Chapters to Score Assessments

Chapters in a book are self-contained entities which could stand alone, but are better suited to be part of a larger whole. The new revision to the Cvent online survey platform allows the researcher to group questions into a chapter. This new feature is well adapted for scoring sections within an...read more

Tasty Satisfaction Treats: Feedback Tips for Restaurateurs

If there were one industry that could truly benefit from consumer insight research, it is the restaurant industry. Granted there are the giants of the industry, e.g. McDonalds or Chik-fil-A, that have teams dedicated to dissecting every aspect of the customer experience, but the biggest gains can...read more

20 Most Popular Posts of 2012

While we highlight the most popular posts from a given month in our newsletter, one of my favorite activities is to look back and see what posts were the most popular overall each year. Keeping with tradition, here's a look back across the 20 most popular posts of 2012!   Customer Loyalty Month: 25...read more

How Well Do You Know Your Customers?

How much do you know about your customers? I mean do you really know them? At the heart of consumer market research lays a wealth of attitude data that is seldom tapped into. Leading marketers have taken the time to delve into this pool because they realize that attitudes precede behavior. How we...read more

Using secondary data

The joy of the Internet, amongst many, is that it has made the job of being a market researcher just a bit easier. It has also complicated many aspects of our daily lives - but that is a tale for another day. Here’s an example: I have been tasked with creating a survey to measure attitudes of...read more

Stretching the truth

Let’s now prepare for a return to the Political Silly Season. Sample size, confidence levels and intervals are critical to the public opinion polling process. However, another crucial aspect for consideration by researchers of all stripes is the nature of the sample and of the respondents.It is all...read more

Estimating Demand with Surveys

Consumer and B2B marketing surveys have long been used to estimate demand. There are many routes to this type of information, but one of the easiest methods to employ in an online survey is the use of a pre and post question. In the sample below the survey author asked about behavior over the course...read more

Survey Scales: Turning the Volume Up to 11

In the movie Spinal Tap one of the characters goes to say that he likes to turn his guitar up to 11. There is nothing magical about 11 in the mundane sense, but it certainly does have application in the realm of marketing research and specifically in attitudinal measurement. The scales survey...read more
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