by April 30, 2013
Chapters in a book are self-contained entities which could stand
alone, but are better suited to be part of a larger whole. The new
revision to the Cvent online survey platform allows the researcher
to group questions into a chapter. This new feature is well adapted
for scoring sections within an...read more
by March 28, 2013
If there were one industry that could truly benefit from consumer
insight research, it is the restaurant industry. Granted there are
the giants of the industry, e.g. McDonalds or Chik-fil-A, that have
teams dedicated to dissecting every aspect of the customer
experience, but the biggest gains can...read more
by January 7, 2013
While we highlight the most popular posts from a given month in our
newsletter, one of my favorite activities is to look back and see
what posts were the most popular overall each year. Keeping with
tradition, here's a look back across the 20 most popular posts of
2012! Customer Loyalty Month: 25...read more
by December 6, 2012
How much do you know about your customers? I mean do you really
know them? At the heart of consumer market research lays a wealth
of attitude data that is seldom tapped into. Leading marketers have
taken the time to delve into this pool because they realize that
attitudes precede behavior. How we...read more
by October 18, 2012
The joy of the Internet, amongst many, is that it has made the job
of being a market researcher just a bit easier. It has also
complicated many aspects of our daily lives - but that is a tale
for another day. Here’s an example: I have been tasked with
creating a survey to measure attitudes of...read more
by October 9, 2012
Let’s now prepare for a return to the Political Silly Season.
Sample size, confidence levels and intervals are critical to the
public opinion polling process. However, another crucial aspect for
consideration by researchers of all stripes is the nature of the
sample and of the respondents.It is all...read more
by June 8, 2012
Consumer and B2B marketing surveys have long been used to estimate
demand. There are many routes to this type of information, but one
of the easiest methods to employ in an online survey is the use of
a pre and post question. In the sample below the survey author
asked about behavior over the course...read more
by February 3, 2012
In the movie Spinal Tap one of the characters goes to say that he
likes to turn his guitar up to 11. There is nothing magical about
11 in the mundane sense, but it certainly does have application in
the realm of marketing research and specifically in attitudinal
measurement. The scales survey...read more
by September 28, 2011
The advent of online survey platforms has increased the
researcher’s ability to test a variety of marketing mix variables,
hence the need for a deeper understanding of experimental design.
Previous posts have discussed variable types. In this post, we will
examine some of the tricks needed to...read more
by June 29, 2011
Long have marketers thought it best to divide and conquer. By this
I mean identifying segments within the market, and marketing
differentially to those segments based upon their needs, wants,
attitudes, potential profitability, etc. Market segmentation
schemes can be very complex relying on a...read more
