Testing Prices One at a Time

As mentioned in a previous post there are several survey-based methods for testing the market’s perception of price. Monadic price testing in one such method. In monadic price testing the respondent sees one price and is asked to state his or her purchase intention at that price point. This design...read more

Pricing Research 101

For profit companies operate under a profit maximization strategy which is dependent upon multiple factors including market share; volatility; brand position; and other factors including the current state of the economy. Understanding your current (and prospective) markets’ view on pricing is a key...read more

Top 15 Blog Posts of 2013

I can’t believe 2013 is almost over! There are so many great blogs that we’ve posted over the past 12 months, that I wanted to keep up with tradition and give all of our readers a recap of the most popular blog posts of 2013! Enjoy! Samples at Random Sometimes being random is exactly what your...read more

Using Surveys to Support PPC Efforts

Social media and big data are all the rage, but survey research should not be left out of the market intelligence mix. A perfect example is the use of surveys to compliment Google AdWords to develop a refined list of search terms for use in pay per click (PPC) advertising and search engine...read more

Close the Screen Door

Living in the Southeast one has to accept that mosquitoes will be a big part of your spring and summer equation. However, the smart individual who invented screening for windows and doors really had a brilliant idea. This simple product makes it easy to keep creatures out of your living spaces. We...read more

Climbing the Pricing Ladder

Pricing is one of those tricky P’s that we speak of in marketing. Getting the right price can add serious coin to the company’s bottom line. Missing the mark could lead to lost sales, lower earnings and the proverbial albatross around the neck of being the “high” price player. So, can marketing...read more

Know Thy Competition!

The number of true monopolies in the global economy is not that large. What this means to the rest of us is that we have to compete to sell our products and services. Competition can come from both global competitors and those homegrown in your back yard.To grow in a soft economy companies must be...read more

20 Most Popular Posts of 2012

While we highlight the most popular posts from a given month in our newsletter, one of my favorite activities is to look back and see what posts were the most popular overall each year. Keeping with tradition, here's a look back across the 20 most popular posts of 2012!   Customer Loyalty Month: 25...read more

It's Never Too Late to Start an MR Program

For many larger companies, non-profits and governmental organizations the need for market research is thoroughly understood, valued and budgeted for. Marketers and strategists within these entities realize that market-driven consumer insights are essential to maintaining or expanding their position...read more

How Well Do You Know Your Customers?

How much do you know about your customers? I mean do you really know them? At the heart of consumer market research lays a wealth of attitude data that is seldom tapped into. Leading marketers have taken the time to delve into this pool because they realize that attitudes precede behavior. How we...read more
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