by June 14, 2013
Pricing is one of those tricky P’s that we speak of in marketing.
Getting the right price can add serious coin to the company’s
bottom line. Missing the mark could lead to lost sales, lower
earnings and the proverbial albatross around the neck of being the
“high” price player. So, can marketing...read more
by April 16, 2013
The number of true monopolies in the global economy is not that
large. What this means to the rest of us is that we have to compete
to sell our products and services. Competition can come from both
global competitors and those homegrown in your back yard.To grow in
a soft economy companies must be...read more
by January 7, 2013
While we highlight the most popular posts from a given month in our
newsletter, one of my favorite activities is to look back and see
what posts were the most popular overall each year. Keeping with
tradition, here's a look back across the 20 most popular posts of
2012! Customer Loyalty Month: 25...read more
by December 21, 2012
For many larger companies, non-profits and governmental
organizations the need for market research is thoroughly
understood, valued and budgeted for. Marketers and strategists
within these entities realize that market-driven consumer insights
are essential to maintaining or expanding their position...read more
by December 6, 2012
How much do you know about your customers? I mean do you really
know them? At the heart of consumer market research lays a wealth
of attitude data that is seldom tapped into. Leading marketers have
taken the time to delve into this pool because they realize that
attitudes precede behavior. How we...read more
by October 9, 2012
Let’s now prepare for a return to the Political Silly Season.
Sample size, confidence levels and intervals are critical to the
public opinion polling process. However, another crucial aspect for
consideration by researchers of all stripes is the nature of the
sample and of the respondents.It is all...read more
by September 25, 2012
Measuring influence is a common practice in both consumer and B2B
marketing research. Understanding the dynamics of the purchase
process is critical to both effective messaging as well as the
overall design of your sales programs. With that said from the
perspective of questionnaire creation there...read more
by August 30, 2012
To brand or not to brand is the question. Market researchers face
this with every survey they release. Should they design the survey
with corporate approved colors and logos or should they go plain
Jane and avoid the design elements? There are good reasons for
both. The advent of online survey...read more
by August 28, 2012
As someone involved in B2B market research, I am often asked by my
internal and external clients a very simple question “Why do
customers buy from us?” As simple as this question may seem it is
not always the easiest to answer. Most clients, especially those in
the C-Suite, expect this to be...read more
by July 6, 2012
What are your intentions? In today’s fast paced world it is all too
easy to fall into the trap of marching forward without taking time
to consider the direction we need to go. Market researchers are
certainly not immune to the “hurry up and get it done yesterday”
demands of the market. I am not sure...read more
