Sample Online Survey

Use Multiple Email Campaigns to Increase Response Rates

Thursday, October 29, 2009 by Ashton Motwani
Email Marketing Tightrope WalkingWhen was the last time you fretted over an email that looked perfect for some of the people in your audience, but seemed irrelevant for others? If you are a survey writer, it was probably not so long ago. It is an essential component of the planner’s job to create an email that would seem inviting to the audience; the hard part is deciding the emails' subject, body and sender so that the proposition is attractive to everyone. If you have been walking this tightrope, it is time to come down.

Multiple Email Campaigns is a Cvent email survey tool feature that gives you the ability to give everyone exactly what they want! Within one survey invitation email, you can send out different messages to different groups of people by segmenting your invitee list. This functionality allows you to specify the From Name, From Email Address, Subject Line and body of the email for each group or targeted list.

Let’s take an example, hosted an event and created an event survey to send out to the exhibitors and attendees; you’ve created separate questions for them and used survey question logic to decide who sees which conference survey template questions. Now, when it comes to the invitation email you realize the exhibitors need an email asking them to fill out the questionnaire asking about how much they gained from the event and why they would/would not want to return next year. On the other side, the attendees will prefer a warm note from the CEO thanking them for making the conference a success and inviting them to vote on which exhibitors/stalls they liked best or how they liked the food/accommodation. It is impossible for the two emails here to be the same; hence the need for multiple target lists.

Customize your email marketing to your audience and take advantage of this functionality in order to increase the open rate of your emails and your survey response rates.

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