As winter winds its way down and spring looms on the horizon, I was reminded recently of a sampling technique used in the old days that has taken on a new spin. It used to be called snowball sampling. Just as a snowball gets bigger as it rolls down the hill, this form of sampling builds up the...read more

At one point we all learned our ABCs. With the pace of change currently increasing in the marketing research world we are now in need of a refresher. In this case the A and B refer to the concept of A/B testing and the C is the outcome of that test, better known as the Champion. A/B testing has long...read more

Is social media a viable option for promoting your survey? The growth of social media platforms certainly is enough alone to make you stop and take a look. Facebook has in excess of 840 million subscribers globally and Twitter has approximately 130 million. LinkedIn has over 150 million subscribers...read more

The survey is one of the most important means of collecting data. The advantage is that it can be given to a large sample that may ensure a reasonable rate of return. However, the survey has disadvantage—it may not yield the finer details for what you are seeking data. For example, you have designed...read more

Last week I shared my favorite feedback management blog posts that fell outside the Top 25 Most Popular Posts of 2011. After crunching the analysis for most read articles, most shared and clicked posts, I've narrowed down our 476+ posts to just the Top 25.Please share your thoughts below on any...read more

Have you ever wondered where your online sample actually comes from? After reading a recent article in Quirk’s I am asking that same question. Perhaps in my naiveté I thought pre-profiled panelists were selected according to a determined set of criteria thus forming a sample that will be invited to...read more

Sub-groups, it’s all about the sub-groups. When designing questionnaires we need to maintain consciousness as to whom we are targeting for response. It is quite possible, given your research objectives that you may be focusing on multiple sub-groups. Your sub-groups might be based upon demographics...read more

The advent of online survey platforms has increased the researcher’s ability to test a variety of marketing mix variables, hence the need for a deeper understanding of experimental design. Previous posts have discussed variable types. In this post, we will examine some of the tricks needed to...read more

When is a survey like a test? The answer to that question lies in your overall intentions for collecting data. Typical marketing surveys can look very much like the tests used in school – both have multiple questions and numerous categories for each question. With this in mind, the Cvent online...read more

Few things can be more annoying, in the context of a survey anyway, than having it go on, and on, and on. I have spoken quite often about the need to set the expectations of your respondents in regard to time commitment, nature of the survey, and how the data will be used. One method for reinforcing...read more