by January 7, 2013
While we highlight the most popular posts from a given month in our
newsletter, one of my favorite activities is to look back and see
what posts were the most popular overall each year. Keeping with
tradition, here's a look back across the 20 most popular posts of
2012! Customer Loyalty Month: 25...read more
by February 2, 2012
A few years ago, I wrote a post titled, Market Research Process: 6
Steps to Project Success. It's one of those posts that is
constantly one of the most viewed posts on the blog. Because it's
one of the most popular posts of all time, I think it's time to
give it a refresh. So for our first Throwback...read more
by October 27, 2011
I recently came across a blog that suggested marketing was an area
where a practitioner could be self-taught and be quite successful.
In fact the author posits that self-taught marketers can actually
be better than classically-educated marketers. The same line of
reasoning can be applied to those in...read more
by September 23, 2011
I have spoken in great length about online surveys, and for good
reason as this method accounts for about 60% of all surveys
administered according to author and marketing professor Dr. Joseph
Hair. However, the old standards such as telephone (CATI) and mail
surveys still have their uses. For...read more
by August 18, 2011
I have accepted the bold challenge of teaching an introductory
marketing research course. As I have prepped for the course over
the last few weeks, I have taken the time to reflect upon what
first drew me into the fray. A rare convergence of events took
place during that winter quarter in 1983. The...read more
by June 16, 2011
Zero to 60... There is a heated debate going on in the
marketing research field regarding perceptions of research quality
and potential threats to that quality, namely pressure to conduct
research more quickly. Participants in the debate are expressing
concern that agencies are being pressed by...read more
by April 14, 2011
We all know why surveys are so beneficial for brands and companies,
and the value that they can add by providing customer
insights. While most surveys are executed in one marketing
channel - website, email, direct mail, mobile - the most effective
way to conduct a survey may be through multiple...read more
by November 18, 2010
In the November issue of “Survey Magazine” an article by Keith
Phillips of Survey Sampling International (SSI) really got me
thinking about the trends facing survey researchers as the market
continues to evolve. Baby Boomers are heading into retirement and
Gens X, Y and Z are moving up the ladder....read more
by November 12, 2010
As researchers we go through at least little separation anxiety
when we put a survey out into the field. We have control over the
design, programming and sample selection, but once we release it we
forfeit that sense of control. “What will the response rate be?” is
a common question asked by our...read more
by April 30, 2010
New market research backs up what parents already know and updates
data for companies marketing to teens and young adults. A report
from the Pew Internet & American Life Project says that the
number of teens texting on their cell phones has shot up in the
past 18 months, and so has the frequency....read more
