Many versus The One

Should you be looking at multiple channels for your research efforts? Single deployment channels such as online, paper, phone or mobile may no longer get you the quantity and quality of responses you need. A working definition of multi-channel research involves using two or more deployment...read more

How do I make an Online Survey?

I was recently asked this question on Quora and felt it was a good topic to cover more in depth here: How do I make an online survey? To be completely frank, the answer to this question is not necessarily a simple one. On the surface, many people think that sending a survey just means creating some...read more

Running Out of Time

The sands of time are running low or so they say. When it comes to time we as consumer and B2B market researchers are being asked to do more with less. This must be the new normal. However, do you spend much time thinking about our respondents and the time commitment we ask of them? I would hope...read more

20 Most Popular Posts of 2012

While we highlight the most popular posts from a given month in our newsletter, one of my favorite activities is to look back and see what posts were the most popular overall each year. Keeping with tradition, here's a look back across the 20 most popular posts of 2012!   Customer Loyalty Month: 25...read more

Revisited: The 6 Steps of the Market Research Process

A few years ago, I wrote a post titled, Market Research Process: 6 Steps to Project Success. It's one of those posts that is constantly one of the most viewed posts on the blog. Because it's one of the most popular posts of all time, I think it's time to give it a refresh. So for our first Throwback...read more

Developing your Research Skills

I recently came across a blog that suggested marketing was an area where a practitioner could be self-taught and be quite successful. In fact the author posits that self-taught marketers can actually be better than classically-educated marketers. The same line of reasoning can be applied to those in...read more

The Postman Cometh

I have spoken in great length about online surveys, and for good reason as this method accounts for about 60% of all surveys administered according to author and marketing professor Dr. Joseph Hair. However, the old standards such as telephone (CATI) and mail surveys still have their uses. For...read more

Reflections upon a Career in Research

I have accepted the bold challenge of teaching an introductory marketing research course. As I have prepped for the course over the last few weeks, I have taken the time to reflect upon what first drew me into the fray. A rare convergence of events took place during that winter quarter in 1983. The...read more

Quality vs. Speed in research

  Zero to 60... There is a heated debate going on in the marketing research field regarding perceptions of research quality and potential threats to that quality, namely pressure to conduct research more quickly. Participants in the debate are expressing concern that agencies are being pressed by...read more

Why Multi-Channel Surveys Work

We all know why surveys are so beneficial for brands and companies, and the value that they can add by providing customer insights.  While most surveys are executed in one marketing channel - website, email, direct mail, mobile - the most effective way to conduct a survey may be through multiple...read more
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