Know Your Rows and Columns: How to do a Cross Tabulation Analysis

Data can be analyzed in numerous ways. There are a few go to methods that every researcher needs to be proficient with. The tool of choice for diving into survey data is the crosstabulation. There are fancier multivariate techniques, and those have their place, but for everyday use the crosstab is...read more

Keep it Short and Simple: A Guide to Respondent Engagement

My interest as of late as turned to surveys that support employee loyalty, however, today’s topic applies just as well to consumer or B2B market research. As a research professional I find it useful to keep my feet on the ground and participate in surveys where feasible. This keeps me grounded in...read more

The Final Question: Likelihood to Recommend

The third and final iteration of the customer funnel story involves a topic we should be both aware of and familiar with. That is how likely is the respondent to recommend us to family, friends and colleagues? If you thought this sounded a bit like net promoter score then you are correct. There are...read more

Scale Design Q&A

Where to begin is a question frequently heard in market research. Yet, when it comes to survey design this question cannot be asked often enough. A particular example that has significant ramifications on satisfaction scores is where to start the scale? There is a significant body of research around...read more

Sample Wisely when Populating Research Panels

Sampling plans for populating research panels Panels represent opinions waiting to be shared. The question of the day is whom do we want to invite to the party? If your goal for 2015 is to create, manage and leverage a survey panel then careful thought needs to be given to deciding whose opinions...read more

What the Biggest Political Polling Mistakes in History can Teach us about Surveys

Polls have been used to try and predict the outcome of important political races for centuries. The first poll was a modest straw poll conducted by the Harrisburg Pennsylvanian newspaper in attempt to determine the 1824 presidential election. Today, as we approach the 2014 mid-term elections, our...read more

The Price is Right

How as market researchers can we help our brethren in marketing, sales and product development assess whether or not our price in the ballpark? There are numerous ways to test price including market experiments designed to measure elasticity up through several survey-based techniques. A key question...read more

Question: Are Your Samples Representative?

For both B2B and consumer market researchers the question that lies in the back of our minds is to what degree is our sample a reasonable measure of the population(s) we are interested in? All aspects of our projects can be spot on, but if the respondents do not form a representative sample then the...read more

Redirecting Traffic Using the Reference IDs

Which way did he go? As professional market researchers we spend a great deal of time and energy focused on getting participation for our surveys, and ensuring they have a positive experience, all the while keeping our fingers crossed that meaningful data is collected. We also need to consider where...read more

Building a research community

Building community is an integral component of a successful life. Such is definitely the case when considering ways to capture and leverage input from customers, prospects, donors or just about any other group of interest. Online survey platforms, at least the lower end of the market, were great for...read more
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