Sample Survey Thursday: Customer Satisfaction

  Today’s focus: customer satisfaction surveys The proof is in the numbers. According to Gartner Group, a 5% increase in customer retention can increase a company’s profitability by 75%. Therefore, it truly pays off to listen to your customers. Most companies today say they are customer centric in...read more

The Final Question: Likelihood to Recommend

The third and final iteration of the customer funnel story involves a topic we should be both aware of and familiar with. That is how likely is the respondent to recommend us to family, friends and colleagues? If you thought this sounded a bit like net promoter score then you are correct. There are...read more

Why You Need a Feedback Program: A Lesson from #TheDress

On a night, seemingly just like any other, the internet spun into a frenzy of discord. The culprit was a photograph of a dress, and not just any dress—#TheDress. Some people looked at the photograph and saw white and gold; others saw blue and black. The resulting confusion and disbelief from those...read more

Sample Survey Thursday: Meeting Planner Satisfaction Surveys

Today’s focus: post event meeting planner surveys According to Frost and Sullivan, the estimated hotel revenue associated with meetings and events totals $103 billion. Therefore, it’s critical that hotels provide meeting planners with a flawless and memorable experience that will make them want to...read more

New School Ad Testing with Market Research Surveys

The old school for ad testing involved bringing large numbers of people of various demographics together and showing them ads embedded in pilot television show. This was coupled with two surveys, a pre-exposure survey and a post-test assessment following the programming and ad exposure. Enter the...read more

What the Biggest Political Polling Mistakes in History can Teach us about Surveys

Polls have been used to try and predict the outcome of important political races for centuries. The first poll was a modest straw poll conducted by the Harrisburg Pennsylvanian newspaper in attempt to determine the 1824 presidential election. Today, as we approach the 2014 mid-term elections, our...read more

Sample Survey Thursday: Guest Satisfaction

Today’s focus: Guest satisfaction surveys. It’s critical that hotels treat their guests like family. It’s also important to understand what guests want and need so a hotel can provide each and every guest with a personalized, unique and memorable experience. But how do you tap into your guests?...read more

Superior Data Through Closed Doors

Have you ever caught yourself telling a white lie? If you have, it probably wasn’t during a situation where you felt anonymous. Let’s face it, anonymity fosters honesty and candor. A quick scan of any Internet message board or review site could tell you that. When people aren’t tied to their...read more

The Open-Ended Possibilities of Survey Text Analysis

Surveys are powerful research tools for collecting feedback. When crafted correctly, they illuminate valuable firsthand insights that would not have otherwise been discovered. Whether your organization uses surveys to measure customer satisfaction, gauge employee engagement or conduct training and...read more

Spending Your Time Wisely

Time well spent! Much has been said by me and others lately regarding time. Time is a resource, time is valuable, time slips away and so forth. One of the best uses of our time as consumer and B2B market researchers is to spend the time needed to pre-test our surveys before we launch them out into...read more
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