by January 7, 2013
While we highlight the most popular posts from a given month in our
newsletter, one of my favorite activities is to look back and see
what posts were the most popular overall each year. Keeping with
tradition, here's a look back across the 20 most popular posts of
2012! Customer Loyalty Month: 25...read more
by August 30, 2012
To brand or not to brand is the question. Market researchers face
this with every survey they release. Should they design the survey
with corporate approved colors and logos or should they go plain
Jane and avoid the design elements? There are good reasons for
both. The advent of online survey...read more
by May 3, 2012
Last Friday, National Tell a Story Day, inspired this month's
Throwback Thrusday because survey reports and analysis is just
that: Telling a Good (Compelling) Story. Whenever you tell a story,
you have to start by setting the stage. The same is true with
research reports whether you're working on...read more
by March 19, 2012
In the last blog on Level 1 Evalations, we looked at different
scales that can be used in creating a survey. Here let us consider
some of the characteristics the items on the scales need to have so
that the respondents can answer the survey effectively. “Items”
means the “questions” or “statements”...read more
by January 25, 2012
The survey is one of the most important means of collecting data.
The advantage is that it can be given to a large sample that may
ensure a reasonable rate of return. However, the survey has
disadvantage—it may not yield the finer details for what you are
seeking data. For example, you have designed...read more
by July 25, 2011
Proving to be a relational online survey provider, Cvent continues
to further itself from basic survey providers by adding additional
features over the weekend. Thanks to the development of the new
Address Book Sampling, survey author’s can now conduct an advanced
search based on a contact’s last...read more
by June 16, 2011
If you have made a significant consumer purchase in the last five
years, odds are you received some form of post-sale satisfaction
survey. As a professional researcher, I am cognizant to the need to
collect unbiased feedback from both customers and those that chose
not to purchase. This constructive...read more
by May 20, 2011
The sad truth is many satisfaction surveys are a waste of time. At
best, they provide lip service to a best-practice ideal and at
worst they provide misleading data that could lead your business
astray. Make sure you flush these five main culprits out of the
shadows on your quest for happy customers...read more
by November 29, 2010
Screening questions are a common fixture at the beginning of many
surveys. If you belong to one of the many consumer panels, you are
familiar with this sort of question methodology. As a matter of
record if you are a market researcher or marketer in general, you
will often be screened out of most...read more
by November 12, 2010
Many times, it's not just one person who is writing the survey
questions and giving final sign off. Instead, we often see a survey
design by committee approach. Even when we working on a client
survey for our own clients, there are multiple parties involved.
When there starts to be too many cooks in...read more
