Yes my friends we have entered the political silly season. With a month til the US presidential elections more money will be spent on advertising and on public opinion polls than any other time of the four-year political cycle. It is a good time to be in advertising or research. It is a sure bet...read more

Is social media a viable option for promoting your survey? The growth of social media platforms certainly is enough alone to make you stop and take a look. Facebook has in excess of 840 million subscribers globally and Twitter has approximately 130 million. LinkedIn has over 150 million subscribers...read more

Long have marketers thought it best to divide and conquer. By this I mean identifying segments within the market, and marketing differentially to those segments based upon their needs, wants, attitudes, potential profitability, etc. Market segmentation schemes can be very complex relying on a...read more

  Zero to 60... There is a heated debate going on in the marketing research field regarding perceptions of research quality and potential threats to that quality, namely pressure to conduct research more quickly. Participants in the debate are expressing concern that agencies are being pressed by...read more

In New York, the Department of Education takes a proactive approach to making improvements to the city's school system with an annual school survey that asks teachers, parents and students between grades 6 and 12 to evaluate the school environment and how well the school is facilitating learning...read more

For any company looking to conduct research and collect feedback about a recently released product, it's important to know what you're trying to evaluate. Simply gauging customer satisfaction won't help a business know what types of changes are necessary to make the product better. To understand the...read more

Net Promoter Score is a management tool that can be used to gauge the loyalty of an organization’s client base. It serves as an alternative to traditional customer satisfaction measurements. Net Promoter Score (NPS) is a metric developed by Fred Reichheld, Bain & Company, and Satmetrix to measure...read more

The general principle of question wording is that every respondent should understand the question and be able to answer it with reliability. This becomes especially critical when designing a questionnaire for online poll research. Unlike in personal interviews, the researcher cannot provide the...read more

With all the hype about maps, or is it apps?, and the direct competition AT&T and Verizon Wireless have launched against each other, I found the findings of a recent consumer satisfaction survey interesting. A recent Consumer Reports survey found Verizon is the leading cellphone provider when it...read more

When working with a client who has already built a strong customer base, market researchers are often called upon to create surveys to aid with customer retention programs. Customer retention surveys are a bit different than a new product or service launch survey because the survey respondent sample...read more