by January 7, 2013
While we highlight the most popular posts from a given month in our
newsletter, one of my favorite activities is to look back and see
what posts were the most popular overall each year. Keeping with
tradition, here's a look back across the 20 most popular posts of
2012! Customer Loyalty Month: 25...read more
by February 20, 2012
Recently, I came across a very interesting article in New York
Times, How Company Learns Your Secrets. In this article, the
author Charles Duhigg describes the application of analytics and
behavioral science to large retailers’ marketing efforts. The real
fascinating part of the article was the...read more
by February 2, 2012
A few years ago, I wrote a post titled, Market Research Process: 6
Steps to Project Success. It's one of those posts that is
constantly one of the most viewed posts on the blog. Because it's
one of the most popular posts of all time, I think it's time to
give it a refresh. So for our first Throwback...read more
by January 16, 2012
The first survey a prospective panelist will see is their profile
survey. An argument can be made that the profile survey is the most
important survey a panelist will engage in. Why? As the starting
point in the relationship, the profile survey gives us the
opportunity to get to know the panelist...read more
by January 13, 2012
Panels represent opinions waiting to be shared. The question of the
day is who do we want to invite to the party? If your goal for 2012
is to create, manage and leverage a survey panel then careful
thought needs to be given to deciding whose opinions are worth
surveying. If you are involved in sales...read more
by December 1, 2011
What is best in life? Indeed a question that we could ponder for a
long time. However, in the context of an employee satisfaction or
brand awareness survey, time is a constraint. There are a few
options survey authors can employ when required to assess
respondent viewpoints on what is best. First,...read more
by July 15, 2011
I have often said the purpose of marketing research is to quantify
the gut feeling. Having daughters who are decidedly into
MythBusters has led me to renew my call for use of research as a
means of debunking or confirming commonly held beliefs. A recent
article in July issue of Quirk’s by Joe...read more
by May 20, 2011
The sad truth is many satisfaction surveys are a waste of time. At
best, they provide lip service to a best-practice ideal and at
worst they provide misleading data that could lead your business
astray. Make sure you flush these five main culprits out of the
shadows on your quest for happy customers...read more
by May 18, 2011
There are many ways to get your questions established in a survey
design. First, there are the pre-established templates which can be
used and modified to suit your needs. Alternatively, you can author
questions from scratch. A third method is to import the questions
in bulk. This method becomes...read more
by September 27, 2010
Having worked for many companies in my career thus far, I am always
curious to see how senior management responds when employee
attrition sky rockets. Do they understand it is because there is a
general sense of unhappiness among their employees? Do they think
the employees who are leaving are just...read more
