by February 1, 2013
One the primary purposes of marketing research (both for consumer
and B2B market research) is to mitigate risk. Often I am asked what
I do for a living and invariably my response is I quantify
executives gut feelings. This is exactly where market research as a
function needs to be. When we bring our...read more
by January 7, 2013
While we highlight the most popular posts from a given month in our
newsletter, one of my favorite activities is to look back and see
what posts were the most popular overall each year. Keeping with
tradition, here's a look back across the 20 most popular posts of
2012! Customer Loyalty Month: 25...read more
by February 20, 2012
Recently, I came across a very interesting article in New York
Times, How Company Learns Your Secrets. In this article, the
author Charles Duhigg describes the application of analytics and
behavioral science to large retailers’ marketing efforts. The real
fascinating part of the article was the...read more
by February 2, 2012
A few years ago, I wrote a post titled, Market Research Process: 6
Steps to Project Success. It's one of those posts that is
constantly one of the most viewed posts on the blog. Because it's
one of the most popular posts of all time, I think it's time to
give it a refresh. So for our first Throwback...read more
by January 16, 2012
The first survey a prospective panelist will see is their profile
survey. An argument can be made that the profile survey is the most
important survey a panelist will engage in. Why? As the starting
point in the relationship, the profile survey gives us the
opportunity to get to know the panelist...read more
by January 13, 2012
Panels represent opinions waiting to be shared. The question of the
day is who do we want to invite to the party? If your goal for 2012
is to create, manage and leverage a survey panel then careful
thought needs to be given to deciding whose opinions are worth
surveying. If you are involved in sales...read more
by December 28, 2011
Last week I shared my favorite feedback management blog posts that
fell outside the Top 25 Most Popular Posts of 2011. After crunching
the analysis for most read articles, most shared and clicked posts,
I've narrowed down our 476+ posts to just the Top 25.Please share
your thoughts below on any...read more
by December 1, 2011
What is best in life? Indeed a question that we could ponder for a
long time. However, in the context of an employee satisfaction or
brand awareness survey, time is a constraint. There are a few
options survey authors can employ when required to assess
respondent viewpoints on what is best. First,...read more
by November 17, 2011
As survey researchers we are more like projects managers than we
may think. The more I work around project managers the more I
realize we are managing projects with the same goals as any
dedicated PM. Now our projects may not be on the scale of building
a new hospital, installing a new computer...read more
by August 29, 2011
When is too much of a good thing actually too much? In the realm of
survey research, be it consumer or B2B marketing research or
employee-related, we face the concern of how many responses do we
need to obtain a level of confidence? This is of course a function
of the number of people we invite to...read more
