by May 31, 2013
There are a few go to techniques that we use for survey data
analysis. The primary tool used for analyzing survey data is the
crosstab. There are fancier multivariate techniques, and those have
their place, but for everyday use the crosstab is the preferred
method for analyzing nominal and ordinal...read more
by January 7, 2013
While we highlight the most popular posts from a given month in our
newsletter, one of my favorite activities is to look back and see
what posts were the most popular overall each year. Keeping with
tradition, here's a look back across the 20 most popular posts of
2012! Customer Loyalty Month: 25...read more
by January 16, 2012
The first survey a prospective panelist will see is their profile
survey. An argument can be made that the profile survey is the most
important survey a panelist will engage in. Why? As the starting
point in the relationship, the profile survey gives us the
opportunity to get to know the panelist...read more
by December 28, 2011
Last week I shared my favorite feedback management blog posts that
fell outside the Top 25 Most Popular Posts of 2011. After crunching
the analysis for most read articles, most shared and clicked posts,
I've narrowed down our 476+ posts to just the Top 25.Please share
your thoughts below on any...read more
by December 1, 2011
What is best in life? Indeed a question that we could ponder for a
long time. However, in the context of an employee satisfaction or
brand awareness survey, time is a constraint. There are a few
options survey authors can employ when required to assess
respondent viewpoints on what is best. First,...read more
by November 17, 2011
As survey researchers we are more like projects managers than we
may think. The more I work around project managers the more I
realize we are managing projects with the same goals as any
dedicated PM. Now our projects may not be on the scale of building
a new hospital, installing a new computer...read more
by May 20, 2011
The sad truth is many satisfaction surveys are a waste of time. At
best, they provide lip service to a best-practice ideal and at
worst they provide misleading data that could lead your business
astray. Make sure you flush these five main culprits out of the
shadows on your quest for happy customers...read more
by September 27, 2010
Having worked for many companies in my career thus far, I am always
curious to see how senior management responds when employee
attrition sky rockets. Do they understand it is because there is a
general sense of unhappiness among their employees? Do they think
the employees who are leaving are just...read more
by June 2, 2010
One of the most important aspects of a productive work environment
is strong communication. From facilitating a friendly yet
respectful conversation between managers and employees to ensuring
that workers feel comfortable discussing issues in the workplace
with their coworkers, an office where...read more
by May 21, 2010
Marketers and researchers have long battled the merits of telephone
vs online surveys, both claiming to provide a more accurate
sampling of the general population. With changing technology
however, both sides are seeming to lose their argument for the most
thorough sampling:• Landlines. In 2010, one...read more
