by January 7, 2013
While we highlight the most popular posts from a given month in our
newsletter, one of my favorite activities is to look back and see
what posts were the most popular overall each year. Keeping with
tradition, here's a look back across the 20 most popular posts of
2012! Customer Loyalty Month: 25...read more
by November 17, 2011
As survey researchers we are more like projects managers than we
may think. The more I work around project managers the more I
realize we are managing projects with the same goals as any
dedicated PM. Now our projects may not be on the scale of building
a new hospital, installing a new computer...read more
by May 20, 2011
The sad truth is many satisfaction surveys are a waste of time. At
best, they provide lip service to a best-practice ideal and at
worst they provide misleading data that could lead your business
astray. Make sure you flush these five main culprits out of the
shadows on your quest for happy customers...read more
by June 2, 2010
One of the most important aspects of a productive work environment
is strong communication. From facilitating a friendly yet
respectful conversation between managers and employees to ensuring
that workers feel comfortable discussing issues in the workplace
with their coworkers, an office where...read more
by May 21, 2010
Marketers and researchers have long battled the merits of telephone
vs online surveys, both claiming to provide a more accurate
sampling of the general population. With changing technology
however, both sides are seeming to lose their argument for the most
thorough sampling:• Landlines. In 2010, one...read more
by May 5, 2010
The two most common methods of gathering feedback from customers
are comment cards and questionnaires. Most often, comment cards are
viewed as customer complaint cards, and while they can be helpful
in highlighting customer service failures, they do very little to
capture what is working well or...read more
by May 3, 2010
Although most companies enjoy a unique culture, the drivers of
employee satisfaction – satisfiers and dissatisfiers – are
relatively constant from industry to indstry and company to
company. The problems within an organization will generally fall
within standard topics. Only the results will dffer,...read more
by April 29, 2010
One of the most important considerations when you’re creating an
online survey is to make sure you are clear on what the objective
of the survey is. The questions you ask should directly relate to
the problem you are trying to solve. Often research gets designed
with "kitchen sink" questions thrown...read more
by April 28, 2010
There is a wealth of best practices we should all keep in mind with
creating and designing questionnaires. But sometimes, we forget a
few while writing satisfaction survey questions. Here are seven
common survey mistakes that apply to training evaluation forms,
employee engagement surveys, customer...read more
by April 15, 2010
Most types of survey making software allow the survey creator to
choose which questions must be answered. If you're new to the world
of creating employee questionnaires to measure how your workers
feel about the workplace, you may be unsure of which responses are
the most essential to your results....read more
