Top 15 Blog Posts of 2013

I can’t believe 2013 is almost over! There are so many great blogs that we’ve posted over the past 12 months, that I wanted to keep up with tradition and give all of our readers a recap of the most popular blog posts of 2013! Enjoy! Samples at Random Sometimes being random is exactly what your...read more

20 Most Popular Posts of 2012

While we highlight the most popular posts from a given month in our newsletter, one of my favorite activities is to look back and see what posts were the most popular overall each year. Keeping with tradition, here's a look back across the 20 most popular posts of 2012!   Customer Loyalty Month: 25...read more

Checklists for Survey Project Success

As survey researchers we are more like projects managers than we may think. The more I work around project managers the more I realize we are managing projects with the same goals as any dedicated PM. Now our projects may not be on the scale of building a new hospital, installing a new computer...read more

5 Reasons Customer Satisfaction Surveys Stink

The sad truth is many satisfaction surveys are a waste of time. At best, they provide lip service to a best-practice ideal and at worst they provide misleading data that could lead your business astray. Make sure you flush these five main culprits out of the shadows on your quest for happy customers...read more

Employee Communication Surveys Improve the Workplace

One of the most important aspects of a productive work environment is strong communication. From facilitating a friendly yet respectful conversation between managers and employees to ensuring that workers feel comfortable discussing issues in the workplace with their coworkers, an office where...read more

Are Telephone Surveys Extinct?

Marketers and researchers have long battled the merits of telephone vs online surveys, both claiming to provide a more accurate sampling of the general population. With changing technology however, both sides are seeming to lose their argument for the most thorough sampling:• Landlines. In 2010, one...read more

5 Simple Steps to Analyzing Customer Feedback

The two most common methods of gathering feedback from customers are comment cards and questionnaires. Most often, comment cards are viewed as customer complaint cards, and while they can be helpful in highlighting customer service failures, they do very little to capture what is working well or...read more

Employee Satisfaction Surveys - Determining What to Ask

Although most companies enjoy a unique culture, the drivers of employee satisfaction – satisfiers and dissatisfiers – are relatively constant from industry to indstry and company to company. The problems within an organization will generally fall within standard topics. Only the results will dffer,...read more

Throw the Kitchen Sink Out of Your Survey Design

One of the most important considerations when you’re creating an online survey is to make sure you are clear on what the objective of the survey is. The questions you ask should directly relate to the problem you are trying to solve. Often research gets designed with "kitchen sink" questions thrown...read more

7 Survey Don'ts for Collecting Feedback

There is a wealth of best practices we should all keep in mind with creating and designing questionnaires. But sometimes, we forget a few while writing satisfaction survey questions. Here are seven common survey mistakes that apply to training evaluation forms, employee engagement surveys, customer...read more
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