While we highlight the most popular posts from a given month in our newsletter, one of my favorite activities is to look back and see what posts were the most popular overall each year. Keeping with tradition, here's a look back across the 20 most popular posts of 2012!   Customer Loyalty Month: 25...read more

A few years ago, I wrote a post titled, Market Research Process: 6 Steps to Project Success. It's one of those posts that is constantly one of the most viewed posts on the blog. Because it's one of the most popular posts of all time, I think it's time to give it a refresh. So for our first Throwback...read more

As survey researchers we are more like projects managers than we may think. The more I work around project managers the more I realize we are managing projects with the same goals as any dedicated PM. Now our projects may not be on the scale of building a new hospital, installing a new computer...read more

The sad truth is many satisfaction surveys are a waste of time. At best, they provide lip service to a best-practice ideal and at worst they provide misleading data that could lead your business astray. Make sure you flush these five main culprits out of the shadows on your quest for happy customers...read more

While many of my recent posts have cited nationwide examples of teacher surveys that show unhappy employees due to budget cuts and increasing class sizes, results from North Carolina schools show a very different picture. With more than 105,000 teachers completing the 100-question form, the mood...read more

One of the most important aspects of a productive work environment is strong communication. From facilitating a friendly yet respectful conversation between managers and employees to ensuring that workers feel comfortable discussing issues in the workplace with their coworkers, an office where...read more

As you create your next survey to collect feedback from your customers or employees, it's important to remember one crucial piece of information: your respondents don't know everything. All too often, I've seen the mistake of questionnaires that assume respondents can answer every question on the...read more

Marketers and researchers have long battled the merits of telephone vs online surveys, both claiming to provide a more accurate sampling of the general population. With changing technology however, both sides are seeming to lose their argument for the most thorough sampling:• Landlines. In 2010, one...read more

In more news that shows positive signs for the economic outlook of the business world, business research from American Express includes a survey that shows companies are beginning to return to normal levels of spending on business travel. The CFO Research/American Express Global Business report...read more

One of the most important pieces of knowledge you need to keep building your business is an understanding of how your customers discover your company. If you pay for online advertising or have an employee who dedicates his or her time to your organization's social media sites, you need to track if...read more