by April 16, 2013
The number of true monopolies in the global economy is not that
large. What this means to the rest of us is that we have to compete
to sell our products and services. Competition can come from both
global competitors and those homegrown in your back yard.To grow in
a soft economy companies must be...read more
by April 1, 2013
What is statistical significance anyway? The core of our survey
data analysis should be directed toward generating consumer
insights that are both meaningful and actionable. In order to
achieve this joint goal we have to keep our eye on significance,
both statistical and managerial.Previously we...read more
by March 28, 2013
If there were one industry that could truly benefit from consumer
insight research, it is the restaurant industry. Granted there are
the giants of the industry, e.g. McDonalds or Chik-fil-A, that have
teams dedicated to dissecting every aspect of the customer
experience, but the biggest gains can...read more
by February 20, 2013
Measuring customer loyalty and satisfaction is a primary task for
both consumer and B2B market research professionals. Today’s
question is a matter of time as in a snapshot (one period in time)
or a trend (measurements over a period of time.) Should
satisfaction, awareness or other measures be...read more
by January 7, 2013
While we highlight the most popular posts from a given month in our
newsletter, one of my favorite activities is to look back and see
what posts were the most popular overall each year. Keeping with
tradition, here's a look back across the 20 most popular posts of
2012! Customer Loyalty Month: 25...read more
by August 30, 2012
To brand or not to brand is the question. Market researchers face
this with every survey they release. Should they design the survey
with corporate approved colors and logos or should they go plain
Jane and avoid the design elements? There are good reasons for
both. The advent of online survey...read more
by August 28, 2012
As someone involved in B2B market research, I am often asked by my
internal and external clients a very simple question “Why do
customers buy from us?” As simple as this question may seem it is
not always the easiest to answer. Most clients, especially those in
the C-Suite, expect this to be...read more
by February 3, 2012
In the movie Spinal Tap one of the characters goes to say that he
likes to turn his guitar up to 11. There is nothing magical about
11 in the mundane sense, but it certainly does have application in
the realm of marketing research and specifically in attitudinal
measurement. The scales survey...read more
by September 16, 2011
Just why do our customers buy our products and services anyway?
Purchase decisions often are a combination of many factors, unless
it’s an impulse purchase of a candy bar at the checkout stand. In
B2B marketing, the decisions can be even more complex and
challenging to measure on a survey. However,...read more
by May 20, 2011
The sad truth is many satisfaction surveys are a waste of time. At
best, they provide lip service to a best-practice ideal and at
worst they provide misleading data that could lead your business
astray. Make sure you flush these five main culprits out of the
shadows on your quest for happy customers...read more
