How representative is my sample?

The question that lies in the back of any researcher’s mind centers on what degree is their sample a reasonable measure of the population of interest? All aspects of the survey project can be spot on, but if the respondents do not form a representative sample then all bets are off for the quality of...read more

Testing Using the ABCs

At one point we all learned our ABCs. With the pace of change currently increasing in the marketing research world we are now in need of a refresher. In this case the A and B refer to the concept of A/B testing and the C is the outcome of that test, better known as the Champion. A/B testing has long...read more

Is it Signifcant?

Whether your focus is B2B market research or consumer insights the odds are high that you will need to compare data from survey to that of another. This might take the form analyzing various survey waves measuring brand awareness, customer satisfaction or customer retention. We might also need to...read more

Survey Scales: Turning the Volume Up to 11

In the movie Spinal Tap one of the characters goes to say that he likes to turn his guitar up to 11. There is nothing magical about 11 in the mundane sense, but it certainly does have application in the realm of marketing research and specifically in attitudinal measurement. The scales survey...read more

25 Most Popular Survey Posts of 2011

Last week I shared my favorite feedback management blog posts that fell outside the Top 25 Most Popular Posts of 2011. After crunching the analysis for most read articles, most shared and clicked posts, I've narrowed down our 476+ posts to just the Top 25.Please share your thoughts below on any...read more

Can Market Research Provide a Clear Answer?

Does marketing research, or any form of survey research for that matter, always provide a clear answer? The ‘clear answer’ so often desired by executives is elusive, at best a moving target. So my take based on many years of experience is that research does not always provide a definitive answer....read more

Compensating Bad Behavior

If you have made a significant consumer purchase in the last five years, odds are you received some form of post-sale satisfaction survey. As a professional researcher, I am cognizant to the need to collect unbiased feedback from both customers and those that chose not to purchase. This constructive...read more

Adding Logic to your Surveys

One of the advantages that online survey tools offer is the ability to move the respondent through the survey in dynamic fashion based upon their response to previous question(s). Dynamic surveys spare the respondent from having to answer questions that are not relevant to them, making their time...read more

How Does Survey Design Impact Survey Analysis?

Designing a survey can be simple, but there is an art to survey logic and design that needs to be understood and implemented in order to get optimal results. Because surveys are a form of market research, it is important to have variables for which you are trying to solve as well as fields that must...read more

Complaints Reveal Bank Customers Are Dissatisfied

In an earlier post, I discussed the need for banks to monitor customer satisfaction levels as a troubled financial climate worries many account holders about the security of their money. But a recent Better Business Bureau study shows that banks aren't doing nearly enough to please their customers....read more
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