by February 20, 2013
Measuring customer loyalty and satisfaction is a primary task for
both consumer and B2B market research professionals. Today’s
question is a matter of time as in a snapshot (one period in time)
or a trend (measurements over a period of time.) Should
satisfaction, awareness or other measures be...read more
by January 7, 2013
While we highlight the most popular posts from a given month in our
newsletter, one of my favorite activities is to look back and see
what posts were the most popular overall each year. Keeping with
tradition, here's a look back across the 20 most popular posts of
2012! Customer Loyalty Month: 25...read more
by October 26, 2012
The who, the what, the how, the why and the when. Let’s take a look
at “the when” for establishing a timeframe for measuring customer
satisfaction. Companies, organizations and governmental entities
invest heavily in attempting to understand the drivers underlying
customer satisfaction and...read more
by October 15, 2012
At one point we all learned our ABCs. With the pace of change
currently increasing in the marketing research world we are now in
need of a refresher. In this case the A and B refer to the concept
of A/B testing and the C is the outcome of that test, better known
as the Champion. A/B testing has long...read more
by September 19, 2012
When is it appropriate to look outside your house files for
potential respondents? I go outside for sample when my internal
database does not have adequate coverage in a key response group or
when an “outside in” view of the market is required. There are a
few options marketing researchers can...read more
by August 30, 2012
To brand or not to brand is the question. Market researchers face
this with every survey they release. Should they design the survey
with corporate approved colors and logos or should they go plain
Jane and avoid the design elements? There are good reasons for
both. The advent of online survey...read more
by December 27, 2011
The word Profile has mixed connotations as in the negative context
of racial or criminal profiling. However, in the research arena,
specifically when it comes to online panels maintaining a current
profile survey is critical and provides us the clarity of
understanding who is part of our panel.Just...read more
by November 17, 2011
As survey researchers we are more like projects managers than we
may think. The more I work around project managers the more I
realize we are managing projects with the same goals as any
dedicated PM. Now our projects may not be on the scale of building
a new hospital, installing a new computer...read more
by November 3, 2011
Survey research involves uncovering hidden insights buried deeply
within responses to our questionnaires. Looking at one variable at
a time can provide interesting top-level insight, but it fails to
uncover the relationships between variables. This is where
bivariate (two variables) or multivariate...read more
by July 25, 2011
Proving to be a relational online survey provider, Cvent continues
to further itself from basic survey providers by adding additional
features over the weekend. Thanks to the development of the new
Address Book Sampling, survey author’s can now conduct an advanced
search based on a contact’s last...read more
