As we head into conference season across business verticals, the focus for many companies will be getting people into their booth and detailing them about their brand or company.  But once people come into your booth, surveying them can be just as critical as getting your brand message across.  Here...read more

I hate taking surveys with flawed survey questions. It's not very obvious, but take a look at the two questions below from a recent industry survey. Bad Sample Survey Questions None of the questions in the survey were required, so how will the survey analyst know whether a question was skipped or no...read more

If you plan events, trade shows, conferences or seminars for a living, you already know the importance of feedback. After all, feedback is the only way of learning about your target market’s needs and expectations so that you can create marketing plans that guarantee future success. Online surveys...read more

In a recent opinion editorial piece from the Sioux City Journal in Sioux City, South Dakota, the writer's comments reflect a very crucial need for the open and honest display of survey data. In response to the paper's article about the high level of parent satisfaction with the city's school system,...read more

If you play a roll in events at your organization, you know how much work goes in to putting on a successful event - from conference to seminar to breakfast. You also know that people expect this year's event to blow away last years event, and next year's event to blow away this year's event. It's a...read more

While many trade shows and conferences include seminar learning opportunities for attendees, all too often these classes and seminars take a back seat to the selling and networking aspects of the event. If you are in charge of arranging the schedule at your association's next conference, be sure...read more

Conducting survey research before and after meetings and conventions to collect valuable insights from participants is a good way to improve future events. However, often we struggle to get responses back from our post-event surveys. There is one area where you can be sure to increase survey...read more

As the economy picks up and crowds return to trade show floors, creating a trade show experience that delivers opportunities for attendees and business prospects for exhibitors is crucial. If you're in charge of marketing an exhibition or conference that showcases new technologies, products and...read more

If you work in the world of event planning, you're no stranger to navigating the overwhelming number of on-site responsibilities of making sure attendees are happy and making sure programming runs smoothly. Even after all the participants go home, you still have work to do with wrapping up the...read more

Online software survey tools help a lot when it comes to creating web surveys or online survey forms. But writing satisfaction questionnaires still falls on your shoulders. It only seems right since it's up to you to set online survey feedback goals and make sure that the questions you pick when...read more