25 Most Popular Survey Posts of 2011

Last week I shared my favorite feedback management blog posts that fell outside the Top 25 Most Popular Posts of 2011. After crunching the analysis for most read articles, most shared and clicked posts, I've narrowed down our 476+ posts to just the Top 25.Please share your thoughts below on any...read more

Reflections upon a Career in Research

I have accepted the bold challenge of teaching an introductory marketing research course. As I have prepped for the course over the last few weeks, I have taken the time to reflect upon what first drew me into the fray. A rare convergence of events took place during that winter quarter in 1983. The...read more

3 Steps to Better DIY Marketing & Market Research Results

Professional services cost. Quality services come at a premium. So, some companies, especially small or starup businesses, try to save money by doing their own market research. Without knowing exactly what marketing and market research are, or how to use them, companies that choose to go the...read more

Quality vs. Speed in research

  Zero to 60... There is a heated debate going on in the marketing research field regarding perceptions of research quality and potential threats to that quality, namely pressure to conduct research more quickly. Participants in the debate are expressing concern that agencies are being pressed by...read more

Online Research Comes to Facebook

Last month Facebook launched a new online feature called Facebook Questions which allows you to easily poll your friends and fans. It's similar services like Yahoo! Answers, Quora, or Mahalo, but it's nowhere near the online survey software that's available on the web.The greatest advantage of...read more

Try These Questions on Your Next Sample Consumer Survey

Customer satisfaction is a critical piece of anyone's business because it causes people to try and potentially return for more of whatever product or service that you provide. Understanding the satisfaction of your customers is important to continue to have a thriving business. A consumer survey is...read more

Divide and Conquer…Segmentation 101

Market segmentation, or dividing your customers and prospects into meaningful sub-groups, has been an accepted marketing practice for generations. In my last post I illustrated how virtually all markets can be segmented, even the markets for commodities and the public sector. This post will drill...read more

There's No Need to Swear, Surveys Aren't Going Anywhere

Social media continue to grow in popularity every day. But many would agree that there is little danger of social media's supplanting traditional surveys, though social media research advocates may feel differently. As useful and informative as social media research is, it's not nearly as...read more

7 Survey Don'ts for Collecting Feedback

There is a wealth of best practices we should all keep in mind with creating and designing questionnaires. But sometimes, we forget a few while writing satisfaction survey questions. Here are seven common survey mistakes that apply to training evaluation forms, employee engagement surveys, customer...read more

Complaints Reveal Bank Customers Are Dissatisfied

In an earlier post, I discussed the need for banks to monitor customer satisfaction levels as a troubled financial climate worries many account holders about the security of their money. But a recent Better Business Bureau study shows that banks aren't doing nearly enough to please their customers....read more
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