Last week I shared my favorite feedback management blog posts that fell outside the Top 25 Most Popular Posts of 2011. After crunching the analysis for most read articles, most shared and clicked posts, I've narrowed down our 476+ posts to just the Top 25.Please share your thoughts below on any...read more

I have accepted the bold challenge of teaching an introductory marketing research course. As I have prepped for the course over the last few weeks, I have taken the time to reflect upon what first drew me into the fray. A rare convergence of events took place during that winter quarter in 1983. The...read more

Professional services cost. Quality services come at a premium. So, some companies, especially small or starup businesses, try to save money by doing their own market research. Without knowing exactly what marketing and market research are, or how to use them, companies that choose to go the...read more

Customer satisfaction is a critical piece of anyone's business because it causes people to try and potentially return for more of whatever product or service that you provide. Understanding the satisfaction of your customers is important to continue to have a thriving business. A consumer survey is...read more

Market segmentation, or dividing your customers and prospects into meaningful sub-groups, has been an accepted marketing practice for generations. In my last post I illustrated how virtually all markets can be segmented, even the markets for commodities and the public sector. This post will drill...read more

Social media continue to grow in popularity every day. But many would agree that there is little danger of social media's supplanting traditional surveys, though social media research advocates may feel differently. As useful and informative as social media research is, it's not nearly as...read more

There is a wealth of best practices we should all keep in mind with creating and designing questionnaires. But sometimes, we forget a few while writing satisfaction survey questions. Here are seven common survey mistakes that apply to training evaluation forms, employee engagement surveys, customer...read more

In an earlier post, I discussed the need for banks to monitor customer satisfaction levels as a troubled financial climate worries many account holders about the security of their money. But a recent Better Business Bureau study shows that banks aren't doing nearly enough to please their customers....read more

Do you need all the data you collect? Is every piece of it valuable and used? Or do you simply collect data and report on it just for the sake of doing it? Chances are, you don't need every piece of data you ever collected. A good example is website forms. Often I see forms that ask me for my fax...read more

When you first start a survey program, whether it's a job evaluation and employee review form, an internal customer service survey or a public opinion poll, you have a lot of decisions to make. You need to select a survey method, survey system, sample size... And you have yet to write a question....read more