Top 15 Blog Posts of 2013

I can’t believe 2013 is almost over! There are so many great blogs that we’ve posted over the past 12 months, that I wanted to keep up with tradition and give all of our readers a recap of the most popular blog posts of 2013! Enjoy! Samples at Random Sometimes being random is exactly what more

20 Most Popular Posts of 2012

While we highlight the most popular posts from a given month in our newsletter, one of my favorite activities is to look back and see what posts were the most popular overall each year. Keeping with tradition, here's a look back across the 20 most popular posts of 2012!   Customer Loyalty Month: more

Answering: Why do they Buy?

As someone involved in B2B market research, I am often asked by my internal and external clients a very simple question “Why do customers buy from us?” As simple as this question may seem it is not always the easiest to answer. Most clients, especially those in the C-Suite, expect this to more

25 Most Popular Survey Posts of 2011

Last week I shared my favorite feedback management blog posts that fell outside the Top 25 Most Popular Posts of 2011. After crunching the analysis for most read articles, most shared and clicked posts, I've narrowed down our 476+ posts to just the Top 25.Please share your thoughts below on more

Can Market Research Provide a Clear Answer?

Does marketing research, or any form of survey research for that matter, always provide a clear answer? The ‘clear answer’ so often desired by executives is elusive, at best a moving target. So my take based on many years of experience is that research does not always provide a definitive more

Cross-Survey Reporting: A Case Study

Yesterday, I had the perfect case study for our professional survey management solution's reporting capabilities. Client Julie had built her survey, collected the data and began running reports when a familiar, but unsettling realization hit; the reports her boss had requested would be more

Are Telephone Surveys Extinct?

Marketers and researchers have long battled the merits of telephone vs online surveys, both claiming to provide a more accurate sampling of the general population. With changing technology however, both sides are seeming to lose their argument for the most thorough sampling:• Landlines. In 2010, more

Customers' Parting Words Don't Have to Be Goodbye Forever

In Teresa's latest post, she discussed the importance of hearing a customer's impressions about his or her first and last experiences: buying one product or having one household problem repaired. In this post, we will explore the companies who strive to develop lasting relationships with more

Bad Survey Design Leads to Less Reliable Results

The sample client satisfaction survey above was snagged from the third or forth page of a bank customer study. If you happened across these scales, how likely would you be to continue? It's no wonder that the creator of this survey was desperately soliciting responses through social media, of more

7 Survey Don'ts for Collecting Feedback

There is a wealth of best practices we should all keep in mind with creating and designing questionnaires. But sometimes, we forget a few while writing satisfaction survey questions. Here are seven common survey mistakes that apply to training evaluation forms, employee engagement surveys, more
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