by January 7, 2013
While we highlight the most popular posts from a given month in our
newsletter, one of my favorite activities is to look back and see
what posts were the most popular overall each year. Keeping with
tradition, here's a look back across the 20 most popular posts of
2012! Customer Loyalty Month: 25...read more
by August 28, 2012
As someone involved in B2B market research, I am often asked by my
internal and external clients a very simple question “Why do
customers buy from us?” As simple as this question may seem it is
not always the easiest to answer. Most clients, especially those in
the C-Suite, expect this to be...read more
by December 28, 2011
Last week I shared my favorite feedback management blog posts that
fell outside the Top 25 Most Popular Posts of 2011. After crunching
the analysis for most read articles, most shared and clicked posts,
I've narrowed down our 476+ posts to just the Top 25.Please share
your thoughts below on any...read more
by June 23, 2011
Does marketing research, or any form of survey research for that
matter, always provide a clear answer? The ‘clear answer’ so often
desired by executives is elusive, at best a moving target. So my
take based on many years of experience is that research does not
always provide a definitive answer....read more
by August 31, 2010
Yesterday, I had the perfect case study for our professional survey
management solution's reporting capabilities. Client Julie had
built her survey, collected the data and began running reports when
a familiar, but unsettling realization hit; the reports her boss
had requested would be unobtainable...read more
by May 21, 2010
Marketers and researchers have long battled the merits of telephone
vs online surveys, both claiming to provide a more accurate
sampling of the general population. With changing technology
however, both sides are seeming to lose their argument for the most
thorough sampling:• Landlines. In 2010, one...read more
by May 4, 2010
In Teresa's latest post, she discussed the importance of hearing a
customer's impressions about his or her first and last experiences:
buying one product or having one household problem repaired. In
this post, we will explore the companies who strive to develop
lasting relationships with their...read more
by May 3, 2010
The sample client satisfaction survey above was snagged from the
third or forth page of a bank customer study. If you happened
across these scales, how likely would you be to continue? It's no
wonder that the creator of this survey was desperately soliciting
responses through social media, of course...read more
by April 28, 2010
There is a wealth of best practices we should all keep in mind with
creating and designing questionnaires. But sometimes, we forget a
few while writing satisfaction survey questions. Here are seven
common survey mistakes that apply to training evaluation forms,
employee engagement surveys, customer...read more
by March 11, 2010
Do you need all the data you collect? Is every piece of it valuable
and used? Or do you simply collect data and report on it just for
the sake of doing it? Chances are, you don't need every piece of
data you ever collected. A good example is website forms. Often I
see forms that ask me for my fax...read more
