Building a research community

Building community is an integral component of a successful life. Such is definitely the case when considering ways to capture and leverage input from customers, prospects, donors or just about any other group of interest. Online survey platforms, at least the lower end of the market, were great for...read more

Navigating the DIY Waters

We live in a do-it-yourself age. This DIY focus is what home improvement stores such as Lowes and Home Depot have built their empires on. The same is true for the countless auto part stores catering to the DIY guy (or gal). Online survey platforms of all shapes and sizes have brought the DIY fervor...read more

Top 15 Blog Posts of 2013

I can’t believe 2013 is almost over! There are so many great blogs that we’ve posted over the past 12 months, that I wanted to keep up with tradition and give all of our readers a recap of the most popular blog posts of 2013! Enjoy! Samples at Random Sometimes being random is exactly what your...read more

20 Most Popular Posts of 2012

While we highlight the most popular posts from a given month in our newsletter, one of my favorite activities is to look back and see what posts were the most popular overall each year. Keeping with tradition, here's a look back across the 20 most popular posts of 2012!   Customer Loyalty Month: 25...read more

Using Outside Samples

When is it appropriate to look outside your house files for potential respondents? I go outside for sample when my internal database does not have adequate coverage in a key response group or when an “outside in” view of the market is required. There are a few options marketing researchers can...read more

Momentary Detours

Quality is as quality does to paraphrase the line from the movie Forrest Gump. Whether we are measuring quality, customer loyalty, or brand awareness, we need to have an eye out for data quality. When we are in questionnaire design mode, we have to balance the information needs of our clients with...read more

Imporance of Qualitative Feedback

The survey is one of the most important means of collecting data. The advantage is that it can be given to a large sample that may ensure a reasonable rate of return. However, the survey has disadvantage—it may not yield the finer details for what you are seeking data. For example, you have designed...read more

Profiling Panelists

Screening questions are a common fixture at the beginning of many surveys. If you belong to one of the many consumer panels, you are familiar with this sort of question methodology. As a matter of record if you are a market researcher or marketer in general, you will often be screened out of most...read more

Postponing Questions: The Give & Take of Writing Surveys

Many times, it's not just one person who is writing the survey questions and giving final sign off. Instead, we often see a survey design by committee approach. Even when we working on a client survey for our own clients, there are multiple parties involved. When there starts to be too many cooks in...read more

Are Telephone Surveys Extinct?

Marketers and researchers have long battled the merits of telephone vs online surveys, both claiming to provide a more accurate sampling of the general population. With changing technology however, both sides are seeming to lose their argument for the most thorough sampling:• Landlines. In 2010, one...read more
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