by January 7, 2013
While we highlight the most popular posts from a given month in our
newsletter, one of my favorite activities is to look back and see
what posts were the most popular overall each year. Keeping with
tradition, here's a look back across the 20 most popular posts of
2012! Customer Loyalty Month: 25...read more
by September 19, 2012
When is it appropriate to look outside your house files for
potential respondents? I go outside for sample when my internal
database does not have adequate coverage in a key response group or
when an “outside in” view of the market is required. There are a
few options marketing researchers can...read more
by July 5, 2012
Quality is as quality does to paraphrase the line from the movie
Forrest Gump. Whether we are measuring quality, customer loyalty,
or brand awareness, we need to have an eye out for data quality.
When we are in questionnaire design mode, we have to balance the
information needs of our clients with...read more
by January 25, 2012
The survey is one of the most important means of collecting data.
The advantage is that it can be given to a large sample that may
ensure a reasonable rate of return. However, the survey has
disadvantage—it may not yield the finer details for what you are
seeking data. For example, you have designed...read more
by November 29, 2010
Screening questions are a common fixture at the beginning of many
surveys. If you belong to one of the many consumer panels, you are
familiar with this sort of question methodology. As a matter of
record if you are a market researcher or marketer in general, you
will often be screened out of most...read more
by November 12, 2010
Many times, it's not just one person who is writing the survey
questions and giving final sign off. Instead, we often see a survey
design by committee approach. Even when we working on a client
survey for our own clients, there are multiple parties involved.
When there starts to be too many cooks in...read more
by May 21, 2010
Marketers and researchers have long battled the merits of telephone
vs online surveys, both claiming to provide a more accurate
sampling of the general population. With changing technology
however, both sides are seeming to lose their argument for the most
thorough sampling:• Landlines. In 2010, one...read more
by April 28, 2010
There is a wealth of best practices we should all keep in mind with
creating and designing questionnaires. But sometimes, we forget a
few while writing satisfaction survey questions. Here are seven
common survey mistakes that apply to training evaluation forms,
employee engagement surveys, customer...read more
by April 13, 2010
Many agencies are interested in conducting what are commonly known
as on-site lobby surveys, named for the fact that most
potential survey respondents are approached in the lobby of the
building or apartment where they work or live. These types of
surveys are used when we'd like information on how...read more
by March 14, 2010
When will your employees be most honest about their thoughts about
the workplace? Perhaps when they're getting ready to leave the
workplace for good.Get Real OpinionsFor most organizations,
employee exit surveys are required for any worker preparing to
leave their position. While this feedback may...read more
