by May 8, 2013
Some experts believe that digital technology is going to be the
next big thing in improving customer experience (CX). Companies are
using the latest technology to cater to their customers while
helping out their marketing department at the same time. In an
Oracle survey of over 1300 senior execs,...read more
by April 1, 2013
What is statistical significance anyway? The core of our survey
data analysis should be directed toward generating consumer
insights that are both meaningful and actionable. In order to
achieve this joint goal we have to keep our eye on significance,
both statistical and managerial.Previously we...read more
by March 28, 2013
If there were one industry that could truly benefit from consumer
insight research, it is the restaurant industry. Granted there are
the giants of the industry, e.g. McDonalds or Chik-fil-A, that have
teams dedicated to dissecting every aspect of the customer
experience, but the biggest gains can...read more
by March 25, 2013
Customer satisfaction measurement can be best described as part
art, part science, and part intuition. Regardless of how you view
it there are several moving parts to this equation. Satisfaction,
as a measure itself, is part of a larger equation centered on
profitability. When designing a...read more
by September 7, 2012
Do you remember your first time? Well if it was your first kiss
then I hope you would remember. In this case I am referring to
first time you became a customer of (fill in the blank). How you
feel about your first experience with a new retailer, vendor or
other company plays a large role in...read more
by August 23, 2012
Summer is often thought of as the travel season with families
taking their annual vacations. Of course travel and tourism occur
throughout the year and are a significant input to the both US and
the broader global economies. The industries that make up the
tourism sector are keen at paying attention...read more
by June 27, 2012
When it comes to measuring customer satisfaction there are many
camps. The one thing most market researchers will agree on is that
customer satisfaction (CSat as it is also known) is a
multi-dimensional construct. What this means in English is that a
customer’s satisfaction with your brand, company,...read more
by January 20, 2012
When I began thinking about a post on geo-demographics, it felt
somewhat off topic for a survey-related blog. Then my senses
cleared. In the research business, this goes for both consumer and
B2B marketing research, the elements of demographics and geography
are powerful predictors of behavior. If...read more
by January 17, 2012
On a fundamental level, the surveys we author for our clients are
nothing more than data collection platforms. It is the astute
researcher that realizes there are many ways to capture data
through the questions asked. The question we must ask ourselves is
who is our audience?Knowing your audience...read more
by December 6, 2011
Have you ever asked potential customers their opinions of your
brand or company and then used your customers' responses to try to
convert them to customers? If you haven't tried this yet, you
may want to do so. Surveys can be valuable lead generation tools
for garnering customer feedback, which can...read more
