What is statistical significance anyway? The core of our survey data analysis should be directed toward generating consumer insights that are both meaningful and actionable. In order to achieve this joint goal we have to keep our eye on significance, both statistical and managerial.Previously we...read more

If there were one industry that could truly benefit from consumer insight research, it is the restaurant industry. Granted there are the giants of the industry, e.g. McDonalds or Chik-fil-A, that have teams dedicated to dissecting every aspect of the customer experience, but the biggest gains can...read more

Customer satisfaction measurement can be best described as part art, part science, and part intuition. Regardless of how you view it there are several moving parts to this equation. Satisfaction, as a measure itself, is part of a larger equation centered on profitability. When designing a...read more

Do you remember your first time? Well if it was your first kiss then I hope you would remember. In this case I am referring to first time you became a customer of (fill in the blank). How you feel about your first experience with a new retailer, vendor or other company plays a large role in...read more

Summer is often thought of as the travel season with families taking their annual vacations. Of course travel and tourism occur throughout the year and are a significant input to the both US and the broader global economies. The industries that make up the tourism sector are keen at paying attention...read more

When it comes to measuring customer satisfaction there are many camps. The one thing most market researchers will agree on is that customer satisfaction (CSat as it is also known) is a multi-dimensional construct. What this means in English is that a customer’s satisfaction with your brand, company,...read more

On a fundamental level, the surveys we author for our clients are nothing more than data collection platforms. It is the astute researcher that realizes there are many ways to capture data through the questions asked. The question we must ask ourselves is who is our audience?Knowing your audience...read more

There are two ways to get to the question of frequency of use. The first is to analyze your transactional data and create a suitable measure, such as the average number of visits in the last week, month, year etc. This provides a reliable benchmark, but it does not allow you assess the attitudes...read more

Surveys are effective at data collection method. However, insights develop after the fact and arise from our stistical survey analysis. One of those techniques currently on my favored list is the tried and true analysis of variance (ANOVA).If we are collecting metric data on our surveys, perhaps in...read more

I went out for a nice dinner after a particularly hard week. I rarely have time to eat out so this was a particular special experience for me.  I ventured to my favorite restaurant, had an amazing meal, and after I paid I received a slip advising me that if I took a survey, I would get 10% off my...read more