Matching Distributions with Quotas

Since very few of us have the option to conduct a census of our customers, prospects or panelists we need to rely on the sampling process. For most consumer and B2B market research studies, one of our goals is to provide data that mirrors the population(s) of interest along the lines of these...read more

Top 15 Blog Posts of 2013

I can’t believe 2013 is almost over! There are so many great blogs that we’ve posted over the past 12 months, that I wanted to keep up with tradition and give all of our readers a recap of the most popular blog posts of 2013! Enjoy! Samples at Random Sometimes being random is exactly what your...read more

Using Iteration to Get to Better Ideas

As market researchers sometimes we have to stop and enquire why we do what we do. We also need to understand that we carry our own internal set of biases which can impact our decisions, and how we approach our internal and external clients with recommendations.From the product, brand or market...read more

Scale Basics: Labels and Points on Likert Scales

Asking questions is the crux of what we do as consumer and B2B market researchers. Hopefully we are asking the right questions. Just how those questions are asked has major implications on the type of data we collect, its reliability and its validity. Volumes of academic research data have been...read more

Throwing in the Chips

As a B2B market researcher, I am often called on to query survey respondents and ascertain their preference for or strength of belief in a variety of topics. As there is more than one way to the truth, we have multiple techniques which we can draw from to elicit this preference data. Likert scales...read more

Capturing Numerical Data

There comes a time in both consumer and B2B market research that we want to ask respondents to allocate their valuable resources to a task. For example, allocating how much time they spend involved in various activities or perhaps how much they spend on their monthly bills. As survey designers we...read more

The Yin and Yang of Research

A brief thought today, but one that bears repeating. Survey research, especially as it relates to consumer and B2B marketing research, has an interdependent relationship with qualitative research. In short, they both benefit from each other. I recently had the opportunity to sit in and observe a...read more

Extending the Brand Through Research

Brands are living entities. They rise and fall according to consumer interest in them, which is driven in part by marketing’s efforts to extend the life of the brand. This is where market research comes into play. Whether you are a brand manager for a multi-million dollar consumer brand or the owner...read more

Course Correcting the Direction for MR

There comes a time when all professions begin to question their purpose. Consider it therapy for the profession. Market research is no different. Since the new millennium started, the MR profession has seen the rise of data mining, social media, online survey platforms, big data, gamification, The...read more

Ad Testing 101

There was a day not long ago that advertising testing involved sitting large numbers of people in a room and showing them ads embedded in pilot television shows with a pre-exposure survey and a post-test assessment following the programming and ad exposure. My how things have changed! With the...read more
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