by April 18, 2013
Not all surveys will be applicable to all potential respondents.
Targeting our survey efforts to those most likely to respond will
increase our engagement levels and in theory provide a more
interesting experience. How do we know who is most likely to
respond? This is a question for the ages, but in...read more
by March 28, 2013
If there were one industry that could truly benefit from consumer
insight research, it is the restaurant industry. Granted there are
the giants of the industry, e.g. McDonalds or Chik-fil-A, that have
teams dedicated to dissecting every aspect of the customer
experience, but the biggest gains can...read more
by March 14, 2013
As winter winds its way down and spring looms on the horizon, I was
reminded recently of a sampling technique used in the old days that
has taken on a new spin. It used to be called snowball sampling.
Just as a snowball gets bigger as it rolls down the hill, this form
of sampling builds up the...read more
by December 3, 2012
The question that lies in the back of any researcher’s mind centers
on what degree is their sample a reasonable measure of the
population of interest? All aspects of the survey project can be
spot on, but if the respondents do not form a representative sample
then all bets are off for the quality of...read more
by October 9, 2012
Let’s now prepare for a return to the Political Silly Season.
Sample size, confidence levels and intervals are critical to the
public opinion polling process. However, another crucial aspect for
consideration by researchers of all stripes is the nature of the
sample and of the respondents.It is all...read more
by March 23, 2012
By their vary nature, surveys are subject to certain types of
error. Only Census’ reach the total population, and even then they
can be subject to errors associated with question construction.
With the ability to link survey data to your CRM, one can assess
the potential for non-response error....read more
by February 2, 2012
A few years ago, I wrote a post titled, Market Research Process: 6
Steps to Project Success. It's one of those posts that is
constantly one of the most viewed posts on the blog. Because it's
one of the most popular posts of all time, I think it's time to
give it a refresh. So for our first Throwback...read more
by January 13, 2012
Panels represent opinions waiting to be shared. The question of the
day is who do we want to invite to the party? If your goal for 2012
is to create, manage and leverage a survey panel then careful
thought needs to be given to deciding whose opinions are worth
surveying. If you are involved in sales...read more
by November 28, 2011
It is often been said that we do not like being told, but will
accept being reminded. The same goes for survey invitations.
Generally the bulk of your participation will come from your
initial invitation; however it is often the reminders that will
round out the response pool and ensure you have...read more
by October 26, 2011
Sub-groups, it’s all about the sub-groups. When designing
questionnaires we need to maintain consciousness as to whom we are
targeting for response. It is quite possible, given your research
objectives that you may be focusing on multiple sub-groups. Your
sub-groups might be based upon demographics...read more
