Building a research community

Building community is an integral component of a successful life. Such is definitely the case when considering ways to capture and leverage input from customers, prospects, donors or just about any other group of interest. Online survey platforms, at least the lower end of the market, were great for...read more

If I knew then what I know now - multi-channel surveys

What I knew then… I heard a statistic yesterday that the average smartphone user is never more than three feet away from their phone. I am not sure I find this good, bad or I'm just indifferent, but it does play into our need as consumer and B2B market researchers to expand our delivery options. The...read more

Many versus The One

Should you be looking at multiple channels for your research efforts? Single deployment channels such as online, paper, phone or mobile may no longer get you the quantity and quality of responses you need. A working definition of multi-channel research involves using two or more deployment...read more

Balancing Competing Demands

As a Libra it is fairly easy for me to visualize the need for balance. As someone who practices consumer and B2B market research, I can also see this same need in my professional work. Although I am by no means a professional counselor it has become apparent to me that in order to achieve a balanced...read more

Communication is a Two-Way Street

Communities are a key component to a successful life and modern society. Nowhere is this truer than in marketing and especially so in consumer and B2B marketing research. Online survey platforms, at least the lower end of the market, have been great for driving one off projects. It isn’t until you...read more

Extending the Marketing and Research Relationship

The question was posed to me earlier today about the use of research in conjunction with marketing efforts. This is a potentially divisive topic and many of the research world’s leading organizations have issued decrees on what is and what isn’t acceptable.Selling under the guise of research seems...read more

Crosstabs 101

Survey research, be it consumer or B2B market research or a survey applied to other disciplines, is inherently multi-dimensional. Seldom are the questions we ask sufficient to solve the problem when viewed from only one perspective. Now when it comes to survey data analysis, there are many ways to...read more

Survey Reporting Tips

The primary reason to run surveys is to get the right information and insights from your respondents – the feedback that matters. Therefore, the most important part of your survey is the data you collect, and our goal is to ensure that you’re confident with that data, and can use it to drive...read more

Being a Proactive Marketer Requires Data

Too often we miss out on the deal by a fraction of a second. One would think with the advent of customer relationship management systems, marketing automation tools, big data and so forth that marketers would have numerous targeted opportunities to reach out and make a difference. Marketing research...read more

Using an Index to Compare Percentages

Survey data is rife with percentages and this is not a bad thing. What makes the exercise challenging is giving context to the percentages. For example, if 37% of your respondents are first-time buyers is this a good thing or bad thing? To answer this question we need a benchmark to compare to. Okay...read more
Crimes in Design Webinar
Subscribe to our Monthly Newsletter