Testing Using the ABCs

At one point we all learned our ABCs. With the pace of change currently increasing in the marketing research world we are now in need of a refresher. In this case the A and B refer to the concept of A/B testing and the C is the outcome of that test, better known as the Champion. A/B testing has long...read more

Features and Benefits

Within the realms of consumer and B2B marketing, there is a space where features dance with benefits and customer needs are met or exceeded. It is easy to see a product’s features, e.g. size, shape, colors, accessories, etc., however it can be a bit more complicated to assess the features built into...read more

Level I Evaluations: Items Selection and Piloting

In the last blog on Level 1 Evalations, we looked at different scales that can be used in creating a survey. Here let us consider some of the characteristics the items on the scales need to have so that the respondents can answer the survey effectively. “Items” means the “questions” or “statements”...read more

Revisited: Additional Comments are a Survey MUST

Just like the 2009 Mountain Dew Throwback campaign, I'm bringing back the sentiments from this post: Offering An Additional Comment Section Is An Online Survey Must Have additional comments, concerns, ways for us to improve? Let us know! Seems super simple to add this example survey question to any...read more

Checklists for Survey Project Success

As survey researchers we are more like projects managers than we may think. The more I work around project managers the more I realize we are managing projects with the same goals as any dedicated PM. Now our projects may not be on the scale of building a new hospital, installing a new computer...read more

Costs Associated with Outside Sample

Purchasing outside sample to meet your online research quotas is a common practice. As was discussed in an earlier post there are two options: renting an email or mailing list from a broker, or purchasing ‘completes’ from an online sample provider. Both have benefits, but the latter case is more...read more

Considerations for Survey Software

We all know the power of information, and surveys can be a great way to get essential information efficiently.  Some companies, depending on the frequency and need for surveys, rely on survey software in order to make questionnaire creation, data collection, and survey analysis a swift and easy...read more

Putting Together a Market Research Summary Report, Part II

In part I of this series, I discussed items to be included and factors to consider when writing a market research summary report. I'll continue here. The next step in writing your report, is to write the conclusions and recommendations section. First, in this section, you may want to put together a...read more

Does Making it Fun Ensure Better Data?

Bernie Malinoff’s Sexy Questions, Dangerous Results? raises some very good points on survey design principles. In the days of pencil and paper surveys, graphic design rules were in play to guide us in creating visually appealing surveys. The advancements in online survey interfaces have created a...read more

Even the Best Survey Software Can't Help

If you're conducting a one time survey, you probably aren't going to spend that much time looking for the best B2B market research survey tool. You'll probably just pick the cheapest one you can find. If you're never planning to run the survey again, don't care about how it represents your brand,...read more
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