by October 15, 2012
At one point we all learned our ABCs. With the pace of change
currently increasing in the marketing research world we are now in
need of a refresher. In this case the A and B refer to the concept
of A/B testing and the C is the outcome of that test, better known
as the Champion. A/B testing has long...read more
by July 23, 2012
Within the realms of consumer and B2B marketing, there is a space
where features dance with benefits and customer needs are met or
exceeded. It is easy to see a product’s features, e.g. size, shape,
colors, accessories, etc., however it can be a bit more complicated
to assess the features built into...read more
by March 19, 2012
In the last blog on Level 1 Evalations, we looked at different
scales that can be used in creating a survey. Here let us consider
some of the characteristics the items on the scales need to have so
that the respondents can answer the survey effectively. “Items”
means the “questions” or “statements”...read more
by February 9, 2012
Just like the 2009 Mountain Dew Throwback campaign, I'm bringing
back the sentiments from this post: Offering An Additional Comment
Section Is An Online Survey Must Have additional comments,
concerns, ways for us to improve? Let us know! Seems super simple
to add this example survey question to any...read more
by November 17, 2011
As survey researchers we are more like projects managers than we
may think. The more I work around project managers the more I
realize we are managing projects with the same goals as any
dedicated PM. Now our projects may not be on the scale of building
a new hospital, installing a new computer...read more
by August 22, 2011
Purchasing outside sample to meet your online research quotas is a
common practice. As was discussed in an earlier post there are two
options: renting an email or mailing list from a broker, or
purchasing ‘completes’ from an online sample provider. Both have
benefits, but the latter case is more...read more
by January 4, 2011
We all know the power of information, and surveys can be a great
way to get essential information efficiently. Some companies,
depending on the frequency and need for surveys, rely on survey
software in order to make questionnaire creation, data collection,
and survey analysis a swift and easy...read more
by September 22, 2010
In part I of this series, I discussed items to be included and
factors to consider when writing a market research summary report.
I'll continue here. The next step in writing your report, is to
write the conclusions and recommendations section. First, in this
section, you may want to put together a...read more
by September 10, 2010
Bernie Malinoff’s Sexy Questions, Dangerous Results? raises
some very good points on survey design principles. In the days of
pencil and paper surveys, graphic design rules were in play to
guide us in creating visually appealing surveys. The advancements
in online survey interfaces have created a...read more
by July 20, 2010
If you're conducting a one time survey, you probably aren't going
to spend that much time looking for the best B2B market research
survey tool. You'll probably just pick the cheapest one you can
find. If you're never planning to run the survey again, don't care
about how it represents your brand,...read more
