It’s back! How to Avoid the Top Crimes in Customer Survey Design

Back in March we hosted our Crimes in Survey Design webinar. And since we had an overwhelming amount of interest, we are now partnering with Omega to host this webinar again with more of a ‘customer’ survey focus. About this webinar: Survey research is about asking the right questions of the right...read more

Spending Your Time Wisely

Time well spent! Much has been said by me and others lately regarding time. Time is a resource, time is valuable, time slips away and so forth. One of the best uses of our time as consumer and B2B market researchers is to spend the time needed to pre-test our surveys before we launch them out into...read more

Registration is Open: Crimes in Survey Design [Webinar]

Survey research is about asking the right questions of the right people at the right time. If we can check off these three boxes then the likelihood of delivering action oriented information increases significantly. However, impediments to good survey design are on every corner. Understanding the...read more

Navigating the DIY Waters

We live in a do-it-yourself age. This DIY focus is what home improvement stores such as Lowes and Home Depot have built their empires on. The same is true for the countless auto part stores catering to the DIY guy (or gal). Online survey platforms of all shapes and sizes have brought the DIY fervor...read more

Top 15 Blog Posts of 2013

I can’t believe 2013 is almost over! There are so many great blogs that we’ve posted over the past 12 months, that I wanted to keep up with tradition and give all of our readers a recap of the most popular blog posts of 2013! Enjoy! Samples at Random Sometimes being random is exactly what your...read more

20 Most Popular Posts of 2012

While we highlight the most popular posts from a given month in our newsletter, one of my favorite activities is to look back and see what posts were the most popular overall each year. Keeping with tradition, here's a look back across the 20 most popular posts of 2012!   Customer Loyalty Month: 25...read more

6 Net Promoter New Year’s Resolutions

Do you currently use Net Promoter Score (NPS) to gauge and measure customer satisfaction? If so, check out these best practices that you can implement (if you don’t already) in the beginning of 2013! Let Customers Know You’re Using Their Feedback – Emphasize that you are taking customer feedback and...read more

Was this Survey Enjoyable?

When we ask for customer feedback on a survey our focus is almost entirely on a specific product or service in question. Quite often it involves measuring customer satisfaction, brand awareness or some other variable directly impacting the 4Ps. However there seems to be a trend toward concluding...read more

Adding customer feedback to the planning process

Building on a previous entry about exceeding market expectations, this post will look at a particular type of survey, the planning survey. If you are in B2B market research you are likely familiar with the requests of internal clients who need to budget and schedule for the coming year. The timing...read more

To Brand or Not to Brand (Your Survey)

To brand or not to brand is the question. Market researchers face this with every survey they release. Should they design the survey with corporate approved colors and logos or should they go plain Jane and avoid the design elements? There are good reasons for both. The advent of online survey...read more
Crimes in Design Webinar
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