Likert scales are the most widely used survey scale in questionnaires and survey research. A likert type question asks survey respondents to state their level of agreement with a statement. A likert survey example question might be:
If you choose a likert question, you're choosing to use a bipolar survey scaling method. All this means is you're survey questions are measuring either positive or negative responses to a statement. Typically, you'll use a likert scale item on a 5- or 7-point scale. However, some people choose to use 4-point scales which forces survey respondents to pick a side. That's why removing the neutral point in a scale is refereed to as the forced choice survey question method.
One thing you should watch out for when using likert scale questions is central tendency bias. This type of survey bias is where survey respondents avoid selecting answers on the extreme ends of the survey scales. Like all survey biases, if you have good questionnaire design, you should be in good shape.
If you choose a likert question, you're choosing to use a bipolar survey scaling method. All this means is you're survey questions are measuring either positive or negative responses to a statement. Typically, you'll use a likert scale item on a 5- or 7-point scale. However, some people choose to use 4-point scales which forces survey respondents to pick a side. That's why removing the neutral point in a scale is refereed to as the forced choice survey question method.
One thing you should watch out for when using likert scale questions is central tendency bias. This type of survey bias is where survey respondents avoid selecting answers on the extreme ends of the survey scales. Like all survey biases, if you have good questionnaire design, you should be in good shape.
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