by May 9, 2013
Some days as a B2B market researcher, and in my previous lives in
consumer research, I find myself becoming more intimate with SPSS
files and questionnaires than with our customers. Ah, you might
say, such is the life of a quant junkie. Well that may be true, as
I do love working with the data that...read more
by February 26, 2013
There is another side to the ‘one percent’ debate. This presented
itself in fine fashion recently thanks to two emails from LinkedIn.
In the past year the business networking site surpassed 200 million
profiles. In 2012, I received an initial email stating that I was
one of the first one percent of...read more
by January 30, 2013
Are products services and vice versa? There is a bit of confusion
in the marketing waters nowadays about this issue. Essentially,
from my humble perspective, there is little difference between a
product and a service. Yes, it is difficult to load a service into
your car and install it in your...read more
by January 17, 2013
It is January and an excellent time to begin listening the voice of
the customer (VOC). Regardless of whether or not your focus is
consumer-based or B2B market research your customers (both existing
and prospective) have something to say. Are you listening?If you do
not have a formal VOC program you...read more
by January 7, 2013
While we highlight the most popular posts from a given month in our
newsletter, one of my favorite activities is to look back and see
what posts were the most popular overall each year. Keeping with
tradition, here's a look back across the 20 most popular posts of
2012! Customer Loyalty Month: 25...read more
by November 27, 2012
Getting to know your customers through qualitative and quantitative
research methods, and even simple discussions with them, will
provide insight capable of driving significant change to your
acquisition and retention management programs. The example below
uses a matrix-question format designed to...read more
by October 22, 2012
An idea has been proposed that consumer insight research is
actually the death knell for innovation. Those who feel this to be
the case often cite Steve Jobs or Henry Ford. Both of these
visionaries felt that the customer could not possibly articulate
what they needed and that their beliefs were not...read more
by August 27, 2012
One of the key roles researchers play in both consumer and B2B
marketing research is that of advocate for the voice of the
customer. We fulfill this role with both quantitative and
qualitative data collection, including social media analysis. Given
that the pace of information is increasing what can...read more
by May 1, 2012
What’s the difference between a survey and a poll? As we enter the
political season, groups are conducting research weekly in an
attempt to measure public opinion, an ever moving target. At the
basic level both surveys and polls are designed to measure
attitudes, awareness and perception. Public...read more
by January 27, 2012
According to recent research by Gartner, the top priorities for
CIOs in 2012 include analytics and business intelligence. This
makes perfect sense as companies realize they need to leverage
their internal and external data sources to better compete in
rapidly changing markets. Analytics, including...read more
