by March 19, 2012
In the last blog on Level 1 Evalations, we looked at different
scales that can be used in creating a survey. Here let us consider
some of the characteristics the items on the scales need to have so
that the respondents can answer the survey effectively. “Items”
means the “questions” or “statements”...read more
by October 17, 2011
Marketing automation and revenue performance management are the
newest buzz words for marketers. We're being asked to improve the
quality of leads that reach our sales teams, so they can spend more
time doing what they do best: winning more business. At the same
time, we're being asked to measure...read more
by September 10, 2010
Bernie Malinoff’s Sexy Questions, Dangerous Results? raises
some very good points on survey design principles. In the days of
pencil and paper surveys, graphic design rules were in play to
guide us in creating visually appealing surveys. The advancements
in online survey interfaces have created a...read more
by August 27, 2010
Surveys allow you to gather valuable information about your target
market. You can use the data to discover how to better meet your
audience’s needs and generate more sales. However, many small
business owners dread conducting market research because of the
time it takes to create surveys,...read more
by July 20, 2010
If you're conducting a one time survey, you probably aren't going
to spend that much time looking for the best B2B market research
survey tool. You'll probably just pick the cheapest one you can
find. If you're never planning to run the survey again, don't care
about how it represents your brand,...read more
by March 31, 2010
Whether you are just beginning to search for a quality data
collection software or you have been using web surveys to gather
feedback for years, you can still do more to improve your research
efforts and boost survey response rates. One of the best ways to
improve your survey program is to start at...read more
by February 4, 2010
If you’re going to use survey assessment tools, remember that just
because you want someone to take a survey doesn’t mean they will.
Whatever information you’re trying to gather with your survey
research software, that information means much more to you than to
the person you’re trying to gather...read more
by November 19, 2009
With the emergence of widespread internet usage and powerful online
survey software, the web has become the survey method of choice for
many project managers and market research professionals.
Utilizing an online web survey design allows for levels of
efficiency unheard of in traditional mail...read more
by November 9, 2009
By now most of us know about the many benefits
of online/electronic surveys. Some of the major benefits that
come to mind include: Access to a possible world-wide
population, negligible distribution costs, data is automatically
analyzed or exported to other databases with ease, pre-programming
the...read more
by June 25, 2009
Did you know you could import survey answers into Cvent? It's true.
It's as simple as importing a list of contacts. The tough part, in
my opinion, is understanding why you would use it. Here are two
basic scenarios I think of when thinking of importing answers to an
online survey:Scenario 1: I...read more
