Having trouble getting traction with your surveys?

Surveying: everybody’s doing it. But how many responses is everyone getting to their surveys? I’m sure you, like myself, receive hundreds of survey invitations to your inbox each year – whether it’s from the hotel you just stayed at, the store you purchased your holiday party outfit from or your...read more

What Can be Learned From Those Who Opt-Out

Have you ever been tempted to say “unsubscribe” or please stop sending me countless emails? If your email box is like mine then I am sure there are countless emails that you could live happily without ever seeing. Unfortunately, the same can often be said about our survey invitations. It would be...read more

Q & A from The Voice of the Customer: From Feedback to Action Webinar

Last week, we hosted a webinar with Senior Research Analyst from Aberdeen Group, Aly Pinder, and Global Client Experience Senior Program Manager from Cornerstone OnDemand, Jen Maldonado. We had TONS of great questions. We've gone through the all questions and answered them here. If you missed the...read more

Level I Evaluations: Items Selection and Piloting

In the last blog on Level 1 Evalations, we looked at different scales that can be used in creating a survey. Here let us consider some of the characteristics the items on the scales need to have so that the respondents can answer the survey effectively. “Items” means the “questions” or “statements”...read more

Lead Generation Tips: Know your Prospects

Marketing automation and revenue performance management are the newest buzz words for marketers. We're being asked to improve the quality of leads that reach our sales teams, so they can spend more time doing what they do best: winning more business. At the same time, we're being asked to measure...read more

Does Making it Fun Ensure Better Data?

Bernie Malinoff’s Sexy Questions, Dangerous Results? raises some very good points on survey design principles. In the days of pencil and paper surveys, graphic design rules were in play to guide us in creating visually appealing surveys. The advancements in online survey interfaces have created a...read more

The Top 4 Benefits of Online Surveys for Small Businesses

Surveys allow you to gather valuable information about your target market. You can use the data to discover how to better meet your audience’s needs and generate more sales. However, many small business owners dread conducting market research because of the time it takes to create surveys,...read more

Even the Best Survey Software Can't Help

If you're conducting a one time survey, you probably aren't going to spend that much time looking for the best B2B market research survey tool. You'll probably just pick the cheapest one you can find. If you're never planning to run the survey again, don't care about how it represents your brand,...read more

Increase Survey Response Rates from Past Successes

Whether you are just beginning to search for a quality data collection software or you have been using web surveys to gather feedback for years, you can still do more to improve your research efforts and boost survey response rates. One of the best ways to improve your survey program is to start at...read more

5 Survey Tips to Decrease Survey Abandonment and Non-Response

If you’re going to use survey assessment tools, remember that just because you want someone to take a survey doesn’t mean they will. Whatever information you’re trying to gather with your survey research software, that information means much more to you than to the person you’re trying to gather...read more
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