by November 20, 2012
Topics of the day (TOD) are often associated with public opinion
polls, but can be useful those of us in consumer and B2B market
research. One such topic of current importance is the Fiscal Cliff.
There are numerous tax cuts expiring and spending cuts set to go
into effect on January 1, 2014 unless...read more
by October 9, 2012
Yes my friends we have entered the political silly season. With a
month til the US presidential elections more money will be spent on
advertising and on public opinion polls than any other time of the
four-year political cycle. It is a good time to be in advertising
or research. It is a sure bet...read more
by October 9, 2012
Let’s now prepare for a return to the Political Silly Season.
Sample size, confidence levels and intervals are critical to the
public opinion polling process. However, another crucial aspect for
consideration by researchers of all stripes is the nature of the
sample and of the respondents.It is all...read more
by May 10, 2012
In this time of political craziness, marketers involved in
supporting candidates and causes greatly benefit from timely
marketing research. Surveys and public opinion polls are flying
around everywhere and are being quoted almost daily in the media.
Top line numbers such as percent likely to vote...read more
by May 1, 2012
What’s the difference between a survey and a poll? As we enter the
political season, groups are conducting research weekly in an
attempt to measure public opinion, an ever moving target. At the
basic level both surveys and polls are designed to measure
attitudes, awareness and perception. Public...read more
by October 21, 2011
Excuse me, may I ask you a question? This is what we do as market
and survey researchers. We ask questions designed to meet specific
research criteria thus minimizing the risk decision-makers face. On
surveys the majority of these questions will structured, with the
occasional unstructured or...read more
by July 1, 2011
Over the weekend, I was reading through the July 4th edition of
TIME. The cover story is on the Constitution and if it still
matters. I was struck by one of the findings of the TIME/Abt SRBI
telephone poll: What does qualifies as "not much", "some", or "a
great deal"? I would argue, there's a fine...read more
by June 24, 2011
Public opinion polls have been a part of the research landscape for
decades. The advent of online survey technology has streamlined the
process, but in no way has diminished the need for these highly
focused surveys. If anything, the move toward social media has
opened up a new realm for our voice...read more
by February 23, 2011
I wonder if when psychologist Rensis Likert created the scale that
bears his name if he realized it would one day become the most
widely used attitude measure employed in survey research? The
Likert scale is often used interchangeably with rating scale, even
though they are not synonymous.The Likert...read more
by February 15, 2011
I took my wife out for an early Valentine Day lunch at a new
restaurant yesterday. It was a much anticipated meal at a new
restaurant, well new for us anyway. Our expectations were exceeded
on all dimensions. I have written many posts on loyalty and
customer satisfaction as of late, but this time...read more
