by March 19, 2013
As consumer insight professionals we are often tasked with
assessing how our consumers and prospects make a choice when
selecting a product or service. This is not an easy task regardless
of whether your focus is consumer or B2B market research, but there
are several ways to reach the end. A recent...read more
by March 15, 2013
Is market research becoming irrelevant? If you follow the published
works of Forrester Research then you may be tempted to believe that
we should scrap our career path and pursue something different.
Don’t be tempted! What Forrester brings to light in their article
What needs to happen in market...read more
by February 22, 2013
According to a recent Business Insider article, “American adults
are invited to take surveys 7 billion times each year, with 24% of
respondents indicating they were asked to take part in more surveys
this year than in previous years.”Customer surveys are an excellent
tool to gauge satisfaction and...read more
by January 30, 2013
Are products services and vice versa? There is a bit of confusion
in the marketing waters nowadays about this issue. Essentially,
from my humble perspective, there is little difference between a
product and a service. Yes, it is difficult to load a service into
your car and install it in your...read more
by November 20, 2012
Topics of the day (TOD) are often associated with public opinion
polls, but can be useful those of us in consumer and B2B market
research. One such topic of current importance is the Fiscal Cliff.
There are numerous tax cuts expiring and spending cuts set to go
into effect on January 1, 2014 unless...read more
by October 12, 2012
Tracking studies are one of the most important tools market
research professionals can bring to bear on understanding changes
in the market. Trackers are used to measure change in brand
awareness, customer satisfaction, product usage, competitive
position and likelihood to purchase. According to...read more
by August 23, 2012
Summer is often thought of as the travel season with families
taking their annual vacations. Of course travel and tourism occur
throughout the year and are a significant input to the both US and
the broader global economies. The industries that make up the
tourism sector are keen at paying attention...read more
by May 9, 2012
Most of what marketing does involves persuasion. To elaborate, we
are involved in the creation and dissemination of information that
is designed to affect perceptions, attitudes and subsequently
behaviors. Big money is spent every year in the design of
communications, developing tradeshow booths,...read more
by April 12, 2012
Those running social media campaigns can take a tip from
presentation and meeting professionals: If you want people to
remember your pitch and your product, focus on the beginning and
end. For example, you well know that first impressions matter, and
if you've ever attended a conference, it's often...read more
by March 29, 2012
It's that time of the year again. Allergy season? March madness?
Yes, those too, but more importantly it's time for the Best Places
to Work survey results to come out! Some believe that getting on
lists from publications like AdAge or Washingtonian is about
frivolous self-promotion and is a waste of...read more
