As consumer insight professionals we are often tasked with assessing how our consumers and prospects make a choice when selecting a product or service. This is not an easy task regardless of whether your focus is consumer or B2B market research, but there are several ways to reach the end. A recent...read more

According to a recent Business Insider article, “American adults are invited to take surveys 7 billion times each year, with 24% of respondents indicating they were asked to take part in more surveys this year than in previous years.”Customer surveys are an excellent tool to gauge satisfaction and...read more

According to a recent survey, asking for input from your target audience can save businesses, particularly start-ups, big bucks. Because new businesses are most susceptible to failure, it is especially important for them to survey customers before making any big business decisions. Some...read more

Just like the 2009 Mountain Dew Throwback campaign, I'm bringing back the sentiments from this post: Offering An Additional Comment Section Is An Online Survey Must Have additional comments, concerns, ways for us to improve? Let us know! Seems super simple to add this example survey question to any...read more

Survey research, be it for marketing, economic, social or health reasons, like any scientific endeavor has its share of debate. Recently I spoke about the interval vs. ordinal nature of psychometric scales, e.g. Likert, and the stir it has caused. Another example is the placement of open-ended...read more

Marketing automation and revenue performance management are the newest buzz words for marketers. We're being asked to improve the quality of leads that reach our sales teams, so they can spend more time doing what they do best: winning more business. At the same time, we're being asked to measure...read more

So how’s business? A common question heard everyday around the globe. The perceived state and the actual state of business conditions faced by a company or industry are key drivers to future business purchases. As such, they have the potential for significant impact on near to mid-term sales and...read more

In a former life I worked for the Los Angeles Times. Like any job it had ups and downs, but it was my first working for a Fortune 500 company (LAT was owned by the Tribune Company at the time). In that sense, it provided me the opportunity to play with some expensive toys (both software and data)...read more

If there's one thing Wikileaks has taught us, it's that security is important. Now, you may not have to warn employees they'll be fired if they read the leaked classified documents like the U.S. Government has done, but chances are, you have classified information you don't want leaked.Survey data...read more

More and more often marketing researchers are asked to turn projects around in shorter time frames and for less cost. This is a trend that is here to stay. So, as purveyors of quality research, what do we do to meet these increasing demands? Well adding staff and budget are not likely answers. One...read more