MarketingProfs Guest Post: The Changing Face of Feedback

Survey Innovation Series Part 1 It used to be that paper and postcard surveys were the way to go for gathering event feedback. The challenge with this approach? Receiving attendee feedback after the fact when the excitement has worn down and specific details are faded from memory. These days, thanks...read more

34 Ways to Increase Customer Survey Response Rates

Every once in awhile, it's a good idea to step back and examine our response rates. Here are a few ideas to get you started.  Switch up your subject lines Change the from name Check in on the ease of use of your survey Shorten your survey Tell people how long your survey is in the email (and don't...read more

Topics of the day

Topics of the day (TOD) are often associated with public opinion polls, but can be useful those of us in consumer and B2B market research. One such topic of current importance is the Fiscal Cliff. There are numerous tax cuts expiring and spending cuts set to go into effect on January 1, 2014 unless...read more

Forrester Customer Experience Forum, Day 2 Takeaways

Harley Manning kicked off the last day of the Forrester Customer Experience Forum by reviewing some of the key takeaways from the day before, and this AWESOME song recorded by Ed Hadley and his team at Neolane: The presentations yesterday spent a lot of time on design, governance and culture. While...read more

Is Time on Your Side?

Mick Jagger once sang that time was on his side. Well if your business is retail or services then time may not be on your side. Numerous studies both in consumer and B2B marketing research have shown that time spent in queue has an impact upon customer satisfaction. The latest in this line of...read more

Make Business Dreams Reality & Avoid [Costly] Mistakes

According to a survey, asking for input from your target audience can save businesses, particularly start-ups, big bucks. Because new businesses are most susceptible to failure, it is especially important for them to survey customers before making any big business decisions. Some entrepreneurs are...read more

Tracking Trends with Annual Studies

It is that time of year where the major annual project for my employer is about to be released to the masses. This annual study focuses on skills, training, and certification in the IT space, although this year questions were included for non-technical professionals. It is decidely a B2B marketing...read more

Revisited: Additional Comments are a Survey MUST

Just like the 2009 Mountain Dew Throwback campaign, I'm bringing back the sentiments from this post: Offering An Additional Comment Section Is An Online Survey Must Have additional comments, concerns, ways for us to improve? Let us know! Seems super simple to add this example survey question to any...read more

Hybrid Survey Delivery Designs

Should your data collection methods be limited to one channel? Short answer is no! Although email is king and the web-survey is his empire, there are technologies, both old and new that argue for a hybrid delivery of your survey. Mobile delivery has grown significantly in sophistication since the...read more

Developing your Research Skills

I recently came across a blog that suggested marketing was an area where a practitioner could be self-taught and be quite successful. In fact the author posits that self-taught marketers can actually be better than classically-educated marketers. The same line of reasoning can be applied to those in...read more
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