by November 20, 2012
Topics of the day (TOD) are often associated with public opinion
polls, but can be useful those of us in consumer and B2B market
research. One such topic of current importance is the Fiscal Cliff.
There are numerous tax cuts expiring and spending cuts set to go
into effect on January 1, 2014 unless...read more
by June 28, 2012
Harley Manning kicked off the last day of the Forrester Customer
Experience Forum by reviewing some of the key takeaways from the
day before, and this AWESOME song recorded by Ed Hadley and his
team at Neolane: The presentations yesterday spent a lot of time on
design, governance and culture. While...read more
by April 24, 2012
Mick Jagger once sang that time was on his side. Well if your
business is retail or services then time may not be on your side.
Numerous studies both in consumer and B2B marketing research have
shown that time spent in queue has an impact upon customer
satisfaction. The latest in this line of...read more
by March 23, 2012
According to a recent survey, asking for input from your
target audience can save businesses, particularly start-ups, big
bucks. Because new businesses are most susceptible to failure, it
is especially important for them to survey customers before making
any big business decisions. Some...read more
by February 20, 2012
It is that time of year where the major annual project for my
employer is about to be released to the masses. This annual study
focuses on skills, training, and certification in the IT space,
although this year questions were included for non-technical
professionals. It is decidely a B2B marketing...read more
by February 9, 2012
Just like the 2009 Mountain Dew Throwback campaign, I'm bringing
back the sentiments from this post: Offering An Additional Comment
Section Is An Online Survey Must Have additional comments,
concerns, ways for us to improve? Let us know! Seems super simple
to add this example survey question to any...read more
by December 5, 2011
Should your data collection methods be limited to one channel?
Short answer is no! Although email is king and the web-survey is
his empire, there are technologies, both old and new that argue for
a hybrid delivery of your survey. Mobile delivery has grown
significantly in sophistication since the...read more
by October 27, 2011
I recently came across a blog that suggested marketing was an area
where a practitioner could be self-taught and be quite successful.
In fact the author posits that self-taught marketers can actually
be better than classically-educated marketers. The same line of
reasoning can be applied to those in...read more
by August 2, 2011
Consumers are going mobile! McKinsey just released the
results of a research study which clearly depicts the passion we
hold for our mobile devices. According to the authors, there has
been an 18-point increase since 2008 in the percentage of US online
consumers that are now power users of their...read more
by December 13, 2010
Much has been written about the state of the market research
industry as of late, and the truth is this applies to other forms
of social research as well. Many pundits are pronouncing marketing
research dead on arrival. The cause of death varies, but many are
pointing to changing corporate...read more
