According to a recent Business Insider article, “American adults are invited to take surveys 7 billion times each year, with 24% of respondents indicating they were asked to take part in more surveys this year than in previous years.”Customer surveys are an excellent tool to gauge satisfaction and...read more

To brand or not to brand is the question. Market researchers face this with every survey they release. Should they design the survey with corporate approved colors and logos or should they go plain Jane and avoid the design elements? There are good reasons for both. The advent of online survey...read more

What are your intentions? In today’s fast paced world it is all too easy to fall into the trap of marching forward without taking time to consider the direction we need to go. Market researchers are certainly not immune to the “hurry up and get it done yesterday” demands of the market. I am not sure...read more

Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young. ~ Henry Ford Education is lifelong process! Just because we are finished with school doesn’t mean the learning stops. No matter our profession, many of us have to complete Continuing Education Units...read more

When you're designing survey templates, do you think about everything from the colors you choose to the fonts and how that could impact the validity of your data collection? Until recently, I never though the font you used in a questionnaire template would matter, but according to a recent study at...read more

When we're working on a survey project, we don't always need to become survey experts. Often we just want to know the essentials and move on instead of spending hours reading online survey best practices. If you keep these 10 tips in mind when working on your next survey, you'll be well on your way...read more

Cvent Survey wants to ensure your survey experiences are easy and productive. In addition to our free trail, downloadable white papers, newsletter, blog and sample survey templates, Cvent also provides you with a remarkable online survey tool. Whenever you need a lil' survey refresher you know where...read more

Most organizations want a customer perspective on product and services. Typically, you also want to know about customers' buying habits, their choices and preferences, likes and dislikes and overall customer satisfaction. A very easy way to gather all these opinions is through a customer survey....read more

In one of my recent posts, I explored the value of conducting employee training surveys to recognize the strengths and weaknesses of your company's training program. While understanding how well you are preparing your workers for their responsibilities is crucial, checking to make sure they are...read more

For some organizations, conducting in-person focus group sessions is vital. However, focus groups cost can be significant in terms of time and money. Pre-screening potential focus group members is one of the essential steps in marketing research and ensures you're getting the most out of your...read more