by May 15, 2013
Today marks National Employee Health and Fitness day! This annual
event occurs the third Wednesday of every May and is dedicated to
encourage physical activity in the workplace. Though it’s only
recognized once a year, it’s important for businesses to realize
that instituting health and wellness...read more
by May 10, 2013
Ok so just what is a Likert scale anyway? If you have been in
market research, or any form of survey research, for any length of
time you have no doubt come across the ubiquitous Likert scale and
its strongly agree to strongly disagree framework. In the years I
have been involved in constructing...read more
by March 19, 2013
As consumer insight professionals we are often tasked with
assessing how our consumers and prospects make a choice when
selecting a product or service. This is not an easy task regardless
of whether your focus is consumer or B2B market research, but there
are several ways to reach the end. A recent...read more
by February 26, 2013
There is another side to the ‘one percent’ debate. This presented
itself in fine fashion recently thanks to two emails from LinkedIn.
In the past year the business networking site surpassed 200 million
profiles. In 2012, I received an initial email stating that I was
one of the first one percent of...read more
by October 18, 2012
Building on a previous entry about exceeding market expectations,
this post will look at a particular type of survey, the planning
survey. If you are in B2B market research you are likely familiar
with the requests of internal clients who need to budget and
schedule for the coming year. The timing...read more
by October 8, 2012
Your cell phone can be used for just about everything these days,
from paying bills or finding a place to eat, to ensuring you locked
your front door - from the other side of the country. Can it also
help strengthen your customer relationship management strategy?
Erika Morphy at CRM Buyer wrote a...read more
by August 31, 2012
There was a time when people were simply grateful you asked them
for their opinion. Those times are not now! Unless you have a
fervent fan or customer base odds are you will have to offer some
form of incentive to encourage response. This tome is not about the
merits of whether to incent or not, but...read more
by August 10, 2012
How do we know what is important to our customers and those we wish
to do business with? This is the $64,000 question. In survey
research especially that which focuses on consumer or B2B marketing
research this question becomes even more critical in these
slow-growth economic times. This line of...read more
by July 23, 2012
Within the realms of consumer and B2B marketing, there is a space
where features dance with benefits and customer needs are met or
exceeded. It is easy to see a product’s features, e.g. size, shape,
colors, accessories, etc., however it can be a bit more complicated
to assess the features built into...read more
by June 29, 2012
According to Wikipedia “A value proposition is a promise of value
to be delivered and a belief from the customer that value will be
experienced. A value proposition can apply to an entire
organization, or parts thereof, or customer accounts, or products
or services.” Value props are typically the...read more
