A Nickel Here a Dime There

Surveys can be used to assess opinions on our messaging and the propositions we put forth into the market. It makes sense that we would want to leverage statements that resonate with the thought process of our consumers and prospects. This is where consumer and B2B market research can inform the...read more

Using the Van Westendorp Pricing Model

Organizations tasked with making a profit operate under a strategy which is dependent upon multiple factors including market share; volatility; brand position; and other factors including the current state of the economy. The primary goal here is to maximize the profit generated by the firm....read more

Testing Prices One at a Time

As mentioned in a previous post there are several survey-based methods for testing the market’s perception of price. Monadic price testing in one such method. In monadic price testing the respondent sees one price and is asked to state his or her purchase intention at that price point. This design...read more

Pricing Research 101

For profit companies operate under a profit maximization strategy which is dependent upon multiple factors including market share; volatility; brand position; and other factors including the current state of the economy. Understanding your current (and prospective) markets’ view on pricing is a key...read more

Top 15 Blog Posts of 2013

I can’t believe 2013 is almost over! There are so many great blogs that we’ve posted over the past 12 months, that I wanted to keep up with tradition and give all of our readers a recap of the most popular blog posts of 2013! Enjoy! Samples at Random Sometimes being random is exactly what your...read more

Webinar Q & A: The Value of Employee Engagement on Customer Metrics

On Thursday, we sponsored an eWorkshop about the value of employee engagement on customer metrics with Demand Metric. We had great quetsions come in that we unfortunately did not have enough time to get to, but have answered below! If you missed the eWorkshop or would like to watch it again, the...read more

A Little Touch of RFM

When is the best time to promote your service or product offering? This is a core question that all marketers ask themselves, and one that those of us in consumer and B2B market research should be able to answer. We can typically get to such an answer with a combination of transactional and survey...read more

Retention Management Begins with Listening

Bob Seger once said “old friends good for the soul.” This thought has been weighing heavily on my minds as I prepare for a trip home, my first in several years. Old friends are also important to marketers and should be considered part of any organization’s retention management program. When I say...read more

The Customer Conversation: Setting the Stage for Effective Engagement

Increasingly, there is a lot of talk by experts about the need to collaborate with employees and customers; to have a conversation that leads to mutual benefit.  And these stakeholders want to talk, make no mistake about it. What they don't want to do, however, is to answer long lists of questions...read more

Using Surveys to Support PPC Efforts

Social media and big data are all the rage, but survey research should not be left out of the market intelligence mix. A perfect example is the use of surveys to compliment Google AdWords to develop a refined list of search terms for use in pay per click (PPC) advertising and search engine...read more
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