Product Registration Software

Getting survey respondents to complete your questionnaire is always the goal when sending out email invitations. Without enough responses, your survey data wont be representative of your entire target population and you may need to question whether it has enough validity to base business decisions. If you do have a high partial response rate, you may want to see what you can tweak about your questionnaire design to lower your abandonment rate and increase your completed responses.

My first suggestion is to run a survey report in your customer survey software tool, product registration software, hr survey software or whatever online survey tool you're using to collect feedback online to see where you're losing respondents. It may be very cut and dry. Perhaps you lose people during the product registration process when you ask for personal information such as the credit card used to make the purchase. Or it may be less clear why you're losing respondents because they're not all clumped together. If this is the case, I would question the length of your survey and the design itself. Using different types of survey question logic and varying question types can do a lot to keep it an interactive survey.

What are some of the tweaks you were able to make because you knew where you were losing survey respondents?

How speedy is your online survey software? It may seem like a silly question with an obvious answer, and before yesterday I would have agreed. But once again, someone's web based survey has surprised me. I received an email questionnaire invitation from an ecommerce site asking me to complete a survey about my reading habits. In the invite, they told me it would only take 15 minutes of my time (good best practice, here are some other email marketing tips). I had 15 minutes to spare for a 25% discount off my next book purchase.

Unfortunately, the email should have read "15 minutes per page load." I could not believe how slow the online survey software they purchased was. I'm not exaggerating when I say one page took over thirty minutes to load. Are you kidding me? I thought perhaps it was just a momentary glitch or maybe my connection, but I tried it later that night on a different connection - it was just as bad. If it wasn't for the hopes that I was close to the end of the survey (I was promised it would only take 15 minutes), I would have abandoned the survey, but I find it so hard to give up when the finish could just be one page away!

No matter whether you're using customer survey software, HR survey software, product registration software, an email marketing tool or some other type of survey management software, speed should be a factor when selecting a solution. And while I'm at it, I'm going to suggest unscheduled downtime be a factor as well. If you have someone volunteering to take your survey, the last thing you want to happen is the software to go down in the middle of collecting their feedback. Here at Cvent, we're pretty proud of the fact that we've had no unscheduled downtime in the last ten years.

Cvent's online survey tool has a lot more to offer than no unscheduled downtime. Learn more about Cvent Web Survey software by registering for one of our best practice webinars - or if you'd prefer, we also offer weekly product demos.

Are you happy with your product registration software?  Do you even have product registration software?  You may not think of using web based surveys to collect product registrations - but it’s a perfect match.  Some people claim product registrations are just a marketing ploy to collect user information, but if you’re a product manager, you probably disagree.  Product managers are always looking for ways to keep a pulse on client and customer satisfaction as well as identify market needs.  Collecting warranty and product registrations through online surveys is one more way to do that.  Product managers can gather and store contact information for later market research, customer satisfaction, customer loyalty and other customer surveys.  These contacts are ideal for later surveying because you know they’ve bought your product.