Product Evaluation Survey

Survey In Real Life: Let Constituents Make Suggestions

Thursday, March 26, 2009 by Sherrie Mersdorf
City of Somerville, MAWith the help of an online survey tool, City of Somerville, MA has put a program in place to understand constituent budget priorities and allow residents to make suggestions for cutting cots or increasing revenue.  This is a great example of how an organization can facilitate conversations with stakeholders about important issues.  City of Somerville has won eGovernment awards for going beyond guidelines set by Common Cause Massachusetts, a program working hard to promote citizen engagement and provide increased transparency and accountability in municipal government through the use of the internet.  The budget survey asks where residents think the city should cut or increase spending, and how they think the city can accomplish budget changes.  The City of Somerville has an entire website linking to 2009-2010 budget information, Financial  Advisory Committee briefings, and other relevant state and federal pages.  With the promise to continue to update these new pages, residents can get the information they need to make strong suggestions to the City.

Organizations can use this same model to enact similar programs to include customers in product enhancements conversations with product surveys.  An employer can host an internal website with relevant information about the industry, their products, and HR information and include employee surveys.  With more and more people using the internet and availability of easy to use web survey applications, what's your excuse for not implementing a similar program to have a conversation about important issues?

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